Vietnam women's national football team Audience in United States

Vietnam women's national football team logo

Vietnam women's national football team has an estimated audience of 323,398 people in United States. 53.5% are female, 46.5% are male, average age 37.2. Top regions: California, Kentucky, Texas. Top brand affinities: Uniqlo, H&M, Feng shui, All Nippon Airways, Nail salon.

The average Vietnam women's national football team fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Kentucky, Texas. Top brand affinities include Uniqlo, H&M, Feng shui, with strongest over-indexing on Uniqlo (6.4× the country average). Demographically, the Vietnam women's national football team audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Vietnam women's national football team fans

Demographic split for Vietnam women's national football team audience in United States
MetricValue
Female53.5%
Male46.5%
Average age37.2
Estimated audience size323,398

Audience persona

The typical Vietnam women's national football team fan in United States is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Uniqlo.

Top regions in United States

Top regions ranked by reach for Vietnam women's national football team in United States
RegionReachAffinity
California12,8970.36×
Kentucky7,3641.82×
Texas5,9280.21×
Mississippi5,7412.15×
Virginia5,5460.7×
Louisiana5,1051.22×
Arkansas5,1011.91×
Georgia5,0490.51×
Oklahoma4,9881.39×
Alabama4,7521.05×
New York4,7490.26×
Florida4,5590.21×
Tennessee4,5270.7×
South Carolina4,4950.92×
Ohio4,3930.44×
Indiana4,3790.74×
Kansas4,3781.72×
Missouri4,2410.81×
Hawaii4,1813.01×
Iowa4,1561.56×
North Carolina4,0720.42×
Michigan4,0370.48×
Wisconsin4,0160.83×
Arizona3,8670.59×
Pennsylvania3,8500.35×
Massachusetts3,8470.6×
Nebraska3,8242.36×
Connecticut3,8181.18×
Nevada3,7921.21×
Washington3,7550.58×
Oregon3,7441.01×
Utah3,7211.28×
Maryland3,6790.66×
New Jersey3,6700.45×
Illinois3,6110.34×
Minnesota3,5880.77×
Colorado3,4570.68×
Washington, District of Columbia2,4382.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam women's national football team audience
BrandAffinityCategory
Uniqlo6.4×Shopping
H&M3.76×Shopping
Feng shui14.1×Health
All Nippon Airways10.17×Travel & Leisure
Nail salon3.74×Beauty & Wellness
Turkish Airlines8.17×Travel & Leisure
Tory Burch3.78×Fashion & Accessoires
T-Mobile1.9×Technology & Electronics
Abercrombie & Fitch4.44×Fashion & Accessoires
Cathay Pacific10.19×Travel & Leisure
Louis Vuitton2.48×Fashion & Accessoires
Manicure2.88×Beauty & Wellness
Bubble tea5.61×Food & Beverages
Nordstrom1.66×Shopping
Hermès3.57×Fashion & Accessoires
League of Legends3.14×Games
Handbags1.69×Fashion & Accessoires
Gucci2.44×Fashion & Accessoires
Waxing2.57×Beauty & Wellness
Artificial nails2.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam women's national football team audience
TraitClusterScore
TravellingTHRILL2.21
Quality AwarenessPREMIUM1.65
Sports ActivityPOWER1.17
Price SensitivityPREMIUM1.15
Luxury OrientationPREMIUM1.09
CreativityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Vietnam women's national football team
CountryShare
Vietnam74.8%
Japan9.6%
United States4.3%

See Vietnam women's national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Vietnam women's national football team have in United States?

Vietnam women's national football team has an estimated audience of 323,398 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Vietnam women's national football team fans?

53.5% of Vietnam women's national football team fans are female, 46.5% are male, with an average age of 37.2 years.

Which brands do Vietnam women's national football team fans like most?

Vietnam women's national football team fans show strongest brand affinity for Uniqlo (6.4×), H&M (3.76×), and Feng shui (14.1×) over the country average.

Where do Vietnam women's national football team fans live in United States?

Vietnam women's national football team fans in United States are most concentrated in California (reach 12,897), Kentucky (reach 7,364), and Texas (reach 5,928). These three regions account for the largest share of the active audience.

What other brands do Vietnam women's national football team fans also like?

Beyond Vietnam women's national football team itself, the audience over-indexes on H&M (3.76×), Feng shui (14.1×), All Nippon Airways (10.17×), and Nail salon (3.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam women's national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.