Rascasse Audience Intelligence

Penn State Nittany Lions men's ice hockey Audience in United States

A data profile of the people who buy, follow and care about Penn State Nittany Lions men's ice hockey in United States — modelled from more than twelve digital signal sources. Penn State Nittany Lions men's ice hockey has an estimated audience of 417,194 people in United States.

#96among Ice hockey in United States#650among Team in United States#4028in Sports

The average Penn State Nittany Lions men's ice hockey fan in United States is 41.0 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, New Jersey.

Top brand affinities include Penn State Nittany Lions football, Bath and Bodyworks, Philadelphia Phillies, with strongest over-indexing on Penn State Nittany Lions football (57.28× the country average).

Demographically, the Penn State Nittany Lions men's ice hockey audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penn State Nittany Lions men's ice hockey fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Penn State Nittany Lions football.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penn State Nittany Lions men's ice hockey profile in United States.

Audience size
417K
in United States
Gender
41.3%♀
58.7% male
Age
41.0
average years
Country rank
#40658
Team in United States
Fig. 01

Search interest · 12-month trend

-84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penn State Nittany Lions men's ice hockey fans

41.3% are female, 58.7% are male, average age 41.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Penn State Nittany Lions men's ice hockey audience in United States
MetricValue
Female41.3%
Male58.7%
Average age41.0
Estimated audience size417,194
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Penn State Nittany Lions men's ice hockey audience in United States
Age bracketShare%
16-1921%
20-2913%
30-3916%
40-4923%
50+26%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Penn State Nittany Lions men's ice hockey audience comes from United States.

Worldwide audience distribution share by country for Penn State Nittany Lions men's ice hockey
CountryShare
United States80.5%
Canada16.5%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penn State Nittany Lions men's ice hockey audience in United States is strongest.

Fig. 05

Top regions by affinity

Penn State Nittany Lions men's ice hockey fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K16.36×
02Delaware~3K2.31×
03New Jersey~20K1.76×
04Maryland~10K1.44×
05Massachusetts~10K1.42×
06Connecticut~6K1.36×
07New Hampshire~2K1.31×
08North Dakota~1K1.30×
09Vermont<1K1.29×
10Virginia~10K1.23×
11Maine~2K1.22×
12New York~30K1.21×
13Washington, District of Columbia~1K1.17×
14Michigan~10K1.07×
15West Virginia~2K1.06×
16Minnesota~6K1.05×
17Rhode Island~1K0.91×
18Ohio~10K0.85×
19Alaska<1K0.85×
20Montana<1K0.80×
21South Dakota<1K0.80×
22Wisconsin~5K0.73×
23North Carolina~9K0.71×
24Mississippi~2K0.71×
25Hawaii~1K0.71×
26Colorado~5K0.69×
27Arkansas~2K0.69×
28New Mexico~1K0.69×
29Idaho~1K0.68×
30South Carolina~4K0.67×
31Nebraska~1K0.67×
32Louisiana~3K0.62×
33Kansas~2K0.62×
34Iowa~2K0.60×
35Oklahoma~3K0.58×
36Utah~2K0.55×
37Kentucky~3K0.54×
38Nevada~2K0.54×
39Illinois~7K0.53×
40Indiana~4K0.53×
41Florida~10K0.52×
42Alabama~3K0.52×
43Oregon~2K0.52×
44Arizona~4K0.50×
45Tennessee~4K0.49×
46Missouri~3K0.48×
47Georgia~5K0.42×
48Washington~3K0.41×
49Texas~9K0.26×
50California~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Penn State Nittany Lions men's ice hockey, United States
0.23×1.00×16.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penn State Nittany Lions men's ice hockey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penn State Nittany Lions men's ice hockey audience
#·InterestCategoryAffinity×
01Penn State Nittany Lions footballSports57.28×
02Calgary FlamesSports20.00×
03Ottawa SenatorsSports16.83×
04Bob EvansFood & Beverages12.78×
05Sidney CrosbySports11.68×
06Ice Hockey World ChampionshipsSports11.38×
07Max VerstappenSports11.29×
08Philadelphia PhilliesSports10.83×
09Pittsburgh PenguinsSports10.50×
10Philadelphia FlyersSports10.34×
11Pulp FictionMovies & TV10.00×
12Montreal CanadiensSports9.90×
13Bath and BodyworksShopping8.36×
14The SopranosMovies & TV6.67×
15Detroit LionsSports6.21×
16Sex and the CityMovies & TV5.94×
17Ice hockeySports5.25×
18Weather forecastingHome & Garden5.23×
19Masters TournamentSports4.77×
20Pittsburgh SteelersSports4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penn State Nittany Lions men's ice hockey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penn State Nittany Lions men's ice hockey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.32×
Family OrientationCONSERVATISM1.79×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penn State Nittany Lions men's ice hockey audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
SustainabilityBALANCE0.73×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penn State Nittany Lions men's ice hockey have in United States?

Penn State Nittany Lions men's ice hockey has an estimated audience of 417,194 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Penn State Nittany Lions men's ice hockey fans?

41.3% of Penn State Nittany Lions men's ice hockey fans are female, 58.7% are male, with an average age of 41.0 years.

03

Which brands do Penn State Nittany Lions men's ice hockey fans like most?

Penn State Nittany Lions men's ice hockey fans show strongest brand affinity for Penn State Nittany Lions football (57.28×), Bath and Bodyworks (8.36×), and Philadelphia Phillies (10.83×) over the country average.

04

Where do Penn State Nittany Lions men's ice hockey fans live in United States?

Penn State Nittany Lions men's ice hockey fans in United States are most concentrated in Pennsylvania (reach ~200K), New York (reach ~30K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Penn State Nittany Lions men's ice hockey fans also like?

Beyond Penn State Nittany Lions men's ice hockey itself, the audience over-indexes on Bath and Bodyworks (8.36×), Philadelphia Phillies (10.83×), Detroit Lions (6.21×), and Ice hockey (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions men's ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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