Penn State Nittany Lions men's ice hockey Audience in United States
Penn State Nittany Lions men's ice hockey has an estimated audience of 419,386 people in United States. 41.3% are female, 58.7% are male, average age 41.0. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Urban Outfitters, Urban horticulture, Khulna University, Minnesota, Sinaloa.
The average Penn State Nittany Lions men's ice hockey fan in United States is 41.0 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Urban Outfitters, Urban horticulture, Khulna University, with strongest over-indexing on Urban Outfitters (19.91× the country average). Demographically, the Penn State Nittany Lions men's ice hockey audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Penn State Nittany Lions men's ice hockey fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 41.0 |
| Estimated audience size | 419,386 |
Audience persona
The typical Penn State Nittany Lions men's ice hockey fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 233,577 | 16.54× |
| New York | 23,104 | 0.99× |
| New Jersey | 20,761 | 1.95× |
| Michigan | 16,015 | 1.46× |
| Florida | 15,638 | 0.55× |
| Virginia | 12,627 | 1.24× |
| Maryland | 10,568 | 1.47× |
| Massachusetts | 10,474 | 1.27× |
| Ohio | 10,065 | 0.78× |
| North Carolina | 8,357 | 0.66× |
| Minnesota | 7,850 | 1.31× |
| Illinois | 7,379 | 0.53× |
| California | 7,337 | 0.16× |
| Texas | 6,091 | 0.17× |
| Connecticut | 5,869 | 1.4× |
| South Carolina | 5,019 | 0.8× |
| Colorado | 4,922 | 0.74× |
| Wisconsin | 4,656 | 0.74× |
| Georgia | 4,218 | 0.33× |
| Tennessee | 3,254 | 0.39× |
| Indiana | 3,217 | 0.42× |
| Maine | 3,160 | 2.1× |
| Missouri | 2,732 | 0.4× |
| Arizona | 2,727 | 0.32× |
| Delaware | 2,328 | 2.01× |
| Washington, District of Columbia | 2,254 | 1.79× |
| New Hampshire | 2,057 | 1.24× |
| West Virginia | 1,725 | 0.88× |
| Washington | 1,638 | 0.19× |
| Kentucky | 1,354 | 0.26× |
| Iowa | 1,202 | 0.35× |
| Nevada | 1,140 | 0.28× |
| Alabama | 1,138 | 0.19× |
| Rhode Island | 1,014 | 0.76× |
| North Dakota | 932 | 1.08× |
| Utah | 875 | 0.23× |
| Oregon | 838 | 0.17× |
| Nebraska | 804 | 0.38× |
| Vermont | 788 | 1.07× |
| Alaska | 748 | 0.83× |
| Louisiana | 738 | 0.14× |
| Kansas | 594 | 0.18× |
| Oklahoma | 564 | 0.12× |
| Hawaii | 558 | 0.31× |
| Montana | 531 | 0.46× |
| South Dakota | 442 | 0.46× |
| Idaho | 396 | 0.19× |
| Mississippi | 389 | 0.11× |
| Arkansas | 346 | 0.1× |
| New Mexico | 344 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 19.91× | Shopping |
| Urban horticulture | 26.43× | Home & Garden |
| Khulna University | 202.8× | Business & Career |
| Minnesota | 6.65× | Travel & Leisure |
| Sinaloa | 7.99× | Travel & Leisure |
| Pro-Ject | 8.58× | Music & Radio |
| Nebraska | 5.64× | Travel & Leisure |
| Justice | 4.39× | Politics & Society |
| Rajasthan | 20× | Travel & Leisure |
| Product design | 2.16× | Business & Career |
| Sailor | 5.15× | Travel & Leisure |
| Kerala | 6.82× | Travel & Leisure |
| Alaska | 1.76× | Travel & Leisure |
| Google Wallet | 6.94× | Technology & Electronics |
| Home equity | 1.84× | Home & Garden |
| Elsword | 14.01× | Games |
| Israel | 1.64× | Travel & Leisure |
| Pillow | 1.63× | Home & Garden |
| Google Analytics | 3.22× | Internet & Social Media |
| Elk Hunting | 9.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 7.99 |
| Design Affinity | PREMIUM | 1.96 |
| Family Orientation | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.41 |
| Convenience Orientation | PREMIUM | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.7% |
| Canada | 16.3% |
| Germany | 0.9% |
See Penn State Nittany Lions men's ice hockey audiences in other countries
- Penn State Nittany Lions men's ice hockey — Germany
- Penn State Nittany Lions men's ice hockey — United Kingdom
- Penn State Nittany Lions men's ice hockey — France
- Penn State Nittany Lions men's ice hockey — Italy
- Penn State Nittany Lions men's ice hockey — Spain
- Penn State Nittany Lions men's ice hockey — Brazil
- Penn State Nittany Lions men's ice hockey — Japan
- Penn State Nittany Lions men's ice hockey — South Korea
- Penn State Nittany Lions men's ice hockey — India
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
Frequently asked questions
How many fans does Penn State Nittany Lions men's ice hockey have in United States?
Penn State Nittany Lions men's ice hockey has an estimated audience of 419,386 people in United States, concentrated in Pennsylvania and New York.
What is the gender split and age of Penn State Nittany Lions men's ice hockey fans?
41.3% of Penn State Nittany Lions men's ice hockey fans are female, 58.7% are male, with an average age of 41.0 years.
Which brands do Penn State Nittany Lions men's ice hockey fans like most?
Penn State Nittany Lions men's ice hockey fans show strongest brand affinity for Urban Outfitters (19.91×), Urban horticulture (26.43×), and Khulna University (202.8×) over the country average.
Where do Penn State Nittany Lions men's ice hockey fans live in United States?
Penn State Nittany Lions men's ice hockey fans in United States are most concentrated in Pennsylvania (reach 233,577), New York (reach 23,104), and New Jersey (reach 20,761). These three regions account for the largest share of the active audience.
What other brands do Penn State Nittany Lions men's ice hockey fans also like?
Beyond Penn State Nittany Lions men's ice hockey itself, the audience over-indexes on Urban horticulture (26.43×), Khulna University (202.8×), Minnesota (6.65×), and Sinaloa (7.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Penn State Nittany Lions men's ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.