Rascasse Audience Intelligence

Springbok Audience in United States

A data profile of the people who buy, follow and care about Springbok in United States — modelled from more than twelve digital signal sources. Springbok has an estimated audience of 281,586 people in United States.

#817among Team in United States#5026in Sports

The average Springbok fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount Tire, EBay, Reddit, with strongest over-indexing on Discount Tire (4.16× the country average).

Demographically, the Springbok audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Springbok fan in United States is more male, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Discount Tire.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Springbok profile in United States.

Audience size
282K
in United States
Gender
34.1%♀
65.9% male
Age
44.6
average years
Country rank
#49913
Team in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springbok fans

34.1% are female, 65.9% are male, average age 44.6.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Springbok audience in United States
MetricValue
Female34.1%
Male65.9%
Average age44.6
Estimated audience size281,586
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Springbok audience in United States
Age bracketShare%
16-190%
20-2922%
30-3924%
40-4928%
50+25%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Springbok audience comes from United States.

Worldwide audience distribution share by country for Springbok
CountryShare
South Africa58.4%
United Kingdom10.9%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springbok audience in United States is strongest.

Fig. 05

Top regions by affinity

Springbok fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota<1K1.70×
02Montana~1K1.53×
03Colorado~6K1.39×
04North Carolina~10K1.35×
05Washington, District of Columbia~1K1.29×
06Kentucky~4K1.19×
07Alaska<1K1.19×
08Georgia~9K1.18×
09South Dakota<1K1.18×
10Massachusetts~6K1.17×
11Vermont<1K1.16×
12Rhode Island<1K1.14×
13Maine~1K1.12×
14Utah~3K1.11×
15Kansas~2K1.07×
16Idaho~1K1.05×
17Nebraska~1K1.05×
18New York~10K1.02×
19Washington~5K1.02×
20Oregon~3K1.02×
21Pennsylvania~9K1.00×
22Wisconsin~4K1.00×
23Arkansas~2K1.00×
24New Hampshire~1K1.00×
25Virginia~6K0.96×
26Maryland~4K0.94×
27Minnesota~3K0.93×
28Iowa~2K0.93×
29Tennessee~5K0.92×
30Connecticut~2K0.90×
31Texas~20K0.88×
32Missouri~4K0.87×
33Oklahoma~2K0.86×
34South Carolina~3K0.84×
35West Virginia<1K0.83×
36Hawaii<1K0.83×
37California~20K0.82×
38New Mexico~1K0.82×
39Florida~10K0.81×
40Indiana~4K0.81×
41Michigan~5K0.80×
42Delaware<1K0.79×
43Illinois~7K0.78×
44New Jersey~5K0.77×
45Alabama~3K0.76×
46Louisiana~2K0.75×
47Mississippi~2K0.75×
48Arizona~4K0.73×
49Ohio~6K0.70×
50Nevada~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Springbok, United States
0.69×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springbok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springbok audience
#·InterestCategoryAffinity×
01Discount TireShopping4.16×
02Rail transportTravel & Leisure2.76×
03FedExBusiness & Career2.36×
04Britney SpearsMusic & Radio2.36×
05InnovationBusiness & Career2.22×
06SwimmingSports2.00×
07CocktailFood & Beverages1.92×
08RedditInternet & Social Media1.86×
09EtsyFashion & Accessoires1.85×
10Theme parksTravel & Leisure1.76×
11EBayShopping1.74×
12TraditionPolitics & Society1.72×
13WineFood & Beverages1.67×
14BarbecueFood & Beverages1.67×
15Nonprofit organizationPolitics & Society1.63×
16GrillingFood & Beverages1.62×
17PinterestInternet & Social Media1.54×
18BeerFood & Beverages1.54×
19Burger KingFood & Beverages1.54×
20Horror moviesMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springbok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springbok audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
TraditionCONSERVATISM1.72×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springbok audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.59×
MindfulnessBALANCE0.63×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springbok have in United States?

Springbok has an estimated audience of 281,586 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Springbok fans?

34.1% of Springbok fans are female, 65.9% are male, with an average age of 44.6 years.

03

Which brands do Springbok fans like most?

Springbok fans show strongest brand affinity for Discount Tire (4.16×), EBay (1.74×), and Reddit (1.86×) over the country average.

04

Where do Springbok fans live in United States?

Springbok fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Springbok fans also like?

Beyond Springbok itself, the audience over-indexes on EBay (1.74×), Reddit (1.86×), Wine (1.67×), and Pinterest (1.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Springbok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Springbok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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