A data profile of the people who buy, follow and care about Sleep in Indonesia — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 3,744,620 people in Indonesia.
Sleep has an estimated audience of 3,744,620 people in Indonesia. 62.6% are female, 37.4% are male, average age 37.5. Top brand affinities: WhatsApp, Coffee roasting, Slot machine, Lipstick, Online poker.
Top brand affinities include WhatsApp, Coffee roasting, Slot machine, with strongest over-indexing on WhatsApp (1.8× the country average).
Demographically, the Sleep audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Sleep fan in Indonesia is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Sleep profile in Indonesia.
62.6% are female, 37.4% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 37.5 |
| Estimated audience size | 3,744,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 13% |
of the worldwide Sleep audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee roasting | Food & Beverages | 4.21× | ||
| 02 | BTS | Music & Radio | 3.54× | ||
| 03 | Lipstick | Beauty & Wellness | 3.08× | ||
| 04 | FC Bayern Munich | Sports | 2.86× | ||
| 05 | Slot machine | Games | 2.70× | ||
| 06 | Mobile gambling | Games | 2.70× | ||
| 07 | Online poker | Games | 2.46× | ||
| 08 | Steak | Food & Beverages | 2.41× | ||
| 09 | Charity and causes | Business & Career | 2.16× | ||
| 10 | Ice cream | Food & Beverages | 2.08× | ||
| 11 | Sneaker collecting | Fashion & Accessoires | 1.86× | ||
| 12 | Astro (Malaysian satellite television) | Movies & TV | 1.84× | ||
| 13 | Internet & Social Media | 1.80× | |||
| 14 | Traveloka | Travel & Leisure | 1.78× | ||
| 15 | Massively multiplayer online games | Games | 1.76× | ||
| 16 | Cholesterol | Food & Beverages | 1.74× | ||
| 17 | Travel Blogger | Travel & Leisure | 1.66× | ||
| 18 | Pizza | Food & Beverages | 1.64× | ||
| 19 | Meat | Food & Beverages | 1.57× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.80× | |
| Community Orientation | OPEN | 1.77× | |
| Tradition | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Mindfulness | BALANCE | 0.79× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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