A data profile of the people who buy, follow and care about Sleep in Poland — modelled from more than twelve digital signal sources. Sleep has an estimated audience of 1,944,922 people in Poland.
Sleep has an estimated audience of 1,944,922 people in Poland. 77.3% are female, 22.7% are male, average age 40.4. Top brand affinities: Pepco, Impulse purchase, Kaufland, Castorama, Rossmann.
Top brand affinities include Pepco, Impulse purchase, Kaufland, with strongest over-indexing on Pepco (1.65× the country average).
Demographically, the Sleep audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Sleep fan in Poland is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Pepco.
The key figures that characterise the Sleep profile in Poland.
77.3% are female, 22.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 40.4 |
| Estimated audience size | 1,944,922 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sleep audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Sleep audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Impulse purchase | Shopping | 3.37× | ||
| 02 | Flower bouquet | Home & Garden | 3.28× | ||
| 03 | Sewing machine | Home & Garden | 3.01× | ||
| 04 | Bedroom furniture | Home & Garden | 2.73× | ||
| 05 | Love & Sex | Kids & Family | 2.45× | ||
| 06 | Kitchenware | Home & Garden | 2.32× | ||
| 07 | Paleolithic diet | Health | 2.19× | ||
| 08 | Sushi | Food & Beverages | 2.17× | ||
| 09 | Long hair | Beauty & Wellness | 2.10× | ||
| 10 | Rossmann | Shopping | 1.95× | ||
| 11 | Bestseller | Literature | 1.94× | ||
| 12 | Bikini | Fashion & Accessoires | 1.91× | ||
| 13 | Amsterdam | Travel & Leisure | 1.88× | ||
| 14 | PUDELEK | News | 1.82× | ||
| 15 | Black Red White | Home & Garden | 1.82× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.81× | ||
| 17 | Flower | Home & Garden | 1.72× | ||
| 18 | Pepco | Fashion & Accessoires | 1.65× | ||
| 19 | Kaufland | Shopping | 1.57× | ||
| 20 | Castorama | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Individualism | JOY | 1.55× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sleep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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