For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLos Angeles Lakers | 36M | 42.2% | 32.0 | 38.2% | Basketball |
| 2 | GGolden State Warriors | 33M | 38.1% | 32.2 | 41.1% | Basketball |
| 3 | LLeBron James | 29M | 51.2% | 33.0 | 39.7% | Basketball |
| 4 | OOklahoma City Thunder | 24M | 52.5% | 30.4 | 42.3% | Basketball |
| 5 | DDenver Nuggets | 24M | 48.0% | 35.0 | 46.7% | Basketball |
| 6 | BBoston Celtics | 23M | 51.1% | 31.3 | 37.9% | Basketball |
| 7 | CChicago Bulls | 23M | 51.3% | 30.9 | 38.0% | Basketball |
| 8 | MMiami Heat | 22M | 53.3% | 31.2 | 39.9% | Basketball |
| 9 | SSan Antonio Spurs | 19M | 60.6% | 30.4 | 40.7% | Basketball |
| 10 | CCleveland Cavaliers | 18M | 56.3% | 30.4 | 39.6% | Basketball |
| 11 | MMilwaukee Bucks | 18M | 58.3% | 32.6 | 46.3% | Basketball |
| 12 | GGiannis Antetokounmpo | 18M | 66.1% | 33.6 | 39.6% | Basketball |
| 13 | NNew York Knicks | 18M | 61.7% | 30.4 | 42.7% | Basketball |
| 14 | HHouston Rockets | 17M | 55.2% | 30.7 | 40.7% | Basketball |
| 15 | DDetroit Pistons | 17M | 69.5% | 30.7 | 41.5% | Basketball |
| 16 | DDallas Mavericks | 16M | 52.7% | 31.2 | 41.5% | Basketball |
| 17 | PPhoenix Suns | 14M | 53.9% | 29.6 | 40.5% | Basketball |
| 18 | PPortland Trail Blazers | 14M | 59.6% | 30.5 | 43.1% | Basketball |
| 19 | AAnthony Edwards | 14M | 69.4% | 32.4 | 40.4% | Basketball |
| 20 | MMinnesota Timberwolves | 13M | 59.9% | 28.8 | 41.5% | Basketball |
| 21 | BBrooklyn Nets | 13M | 56.6% | 30.3 | 41.1% | Basketball |
| 22 | PPhiladelphia 76ers | 13M | 61.5% | 30.1 | 40.1% | Basketball |
| 23 | AAtlanta Hawks | 12M | 62.8% | 29.6 | 42.3% | Basketball |
| 24 | UUtah Jazz | 11M | 58.3% | 29.5 | 42.6% | Basketball |
| 25 | CCharlotte Hornets | 11M | 60.6% | 29.4 | 42.5% | Basketball |
| 26 | LLos Angeles Clippers | 9.9M | 56.6% | 27.9 | 41.9% | Basketball |
| 27 | SShai Gilgeous-Alexander | 9.9M | 66.5% | 33.2 | 40.8% | Basketball |
| 28 | SSacramento Kings | 9.8M | 56.7% | 30.1 | 42.0% | Basketball |
| 29 | JJa Morant | 9.8M | 63.2% | 32.9 | 36.2% | Basketball |
| 30 | WWashington Wizards | 9.3M | 59.7% | 28.6 | 41.6% | Basketball |
| 31 | LLuka Dončić | 9.1M | 56.2% | 34.0 | 38.7% | Basketball |
| 32 | NNew Orleans Pelicans | 8.6M | 58.2% | 29.1 | 42.4% | Basketball |
| 33 | LLaMelo Ball | 7.9M | 61.1% | 32.8 | 36.4% | Basketball |
| 34 | TTyrese Haliburton | 7.9M | 77.0% | 33.3 | 40.0% | Basketball |
| 35 | IIndiana Pacers | 7.5M | 55.6% | 30.5 | 40.8% | Basketball |
| 36 | KKlay Thompson | 7.5M | 64.7% | 33.6 | 39.6% | Basketball |
| 37 | TToronto Raptors | 7.3M | 46.3% | 28.9 | 41.6% | Basketball |
| 38 | MMemphis Grizzlies | 7.1M | 58.0% | 30.4 | 36.9% | Basketball |
| 39 | JJalen Brunson | 6.3M | 77.7% | 33.2 | 41.0% | Basketball |
| 40 | AAnthony Davis | 5.9M | 72.1% | 32.3 | 40.5% | Basketball |
| 41 | BBam Adebayo | 5.9M | 76.0% | 33.6 | 39.6% | Basketball |
| 42 | BBronny James | 5.7M | 73.1% | 34.0 | 38.7% | Basketball |
| 43 | OOrlando Magic | 5.7M | 54.6% | 34.7 | 52.8% | Basketball |
| 44 | KKarl-Anthony Towns | 5.4M | 77.6% | 33.2 | 41.0% | Basketball |
| 45 | JJaylen Brown | 5.4M | 69.3% | 31.8 | 31.8% | Basketball |
| 46 | AAustin Reaves | 4.8M | 70.2% | 34.0 | 38.7% | Basketball |
| 47 | CCade Cunningham | 4.7M | 75.0% | 33.4 | 40.4% | Basketball |
| 48 | CChet Holmgren | 4.3M | 73.3% | 33.2 | 40.8% | Basketball |
| 49 | DDonovan Mitchell | 4.2M | 74.3% | 33.2 | 39.5% | Basketball |
| 50 | TTrae Young | 4.2M | 72.1% | 32.3 | 40.5% | Basketball |
| 51 | JJalen Williams | 3.7M | 69.8% | 33.2 | 40.8% | Basketball |
| 52 | AAce Bailey | 3.1M | 79.4% | 32.7 | 41.0% | Basketball |
| 53 | AAJ Dybantsa | 3.1M | 80.0% | 32.3 | 40.5% | Basketball |
| 54 | PPascal Siakam | 3M | 68.8% | 33.3 | 40.0% | Basketball |
| 55 | PPaul George | 3M | 59.0% | 33.6 | 38.6% | Basketball |
| 56 | MMichael Porter Jr. | 2.7M | 73.2% | 33.2 | 40.2% | Basketball |
| 57 | DDeandre Ayton | 2.7M | 70.2% | 32.2 | 39.7% | Basketball |
| 58 | MMyles Turner | 2.6M | 76.1% | 34.3 | 42.8% | Basketball |
| 59 | JJared McCain | 2.6M | 79.0% | 33.2 | 40.8% | Basketball |
| 60 | JJulius Randle | 2.5M | 73.7% | 31.7 | 40.6% | Basketball |
| 61 | CCameron Boozer | 2.5M | 87.1% | 33.2 | 38.1% | Basketball |
| 62 | VV. J. Edgecombe | 2.5M | 78.5% | 33.0 | 39.7% | Basketball |
| 63 | VVJ Edgecombe | 2.5M | 78.5% | 33.0 | 39.7% | Basketball |
| 64 | JJamal Murray | 2.5M | 65.8% | 35.5 | 43.0% | Basketball |
| 65 | DDylan Harper | 2.5M | 71.3% | 33.2 | 40.0% | Basketball |
| 66 | PPaolo Banchero | 2.4M | 70.1% | 35.4 | 46.1% | Basketball |
| 67 | JJosh Hart | 2.3M | 78.1% | 33.2 | 41.0% | Basketball |
| 68 | JJosh Giddey | 2.3M | 59.5% | 33.4 | 38.7% | Basketball |
| 69 | YYaxel Lendeborg | 2.3M | 88.1% | 34.1 | 40.2% | Basketball |
| 70 | KKon Knueppel | 2.3M | 70.3% | 32.7 | 40.9% | Basketball |
| 71 | AAlex Caruso | 2.3M | 74.1% | 33.2 | 40.8% | Basketball |
| 72 | MMark Cuban | 2.2M | 63.8% | 33.6 | 40.4% | Basketball |
| 73 | DDarryn Peterson | 2.1M | 85.7% | 32.7 | 41.0% | Basketball |
| 74 | OOG Anunoby | 2.1M | 74.8% | 33.2 | 41.0% | Basketball |
| 75 | NNikola Jokić | 2M | 50.8% | 35.5 | 43.0% | Basketball |
| 76 | RRudy Gobert | 2M | 66.3% | 32.4 | 40.4% | Basketball |
| 77 | DDarius Garland | 2M | 77.0% | 32.0 | 40.6% | Basketball |
| 78 | DDerrick White | 2M | 72.5% | 33.6 | 38.6% | Basketball |
| 79 | JJaylin Williams | 2M | 70.6% | 33.2 | 40.8% | Basketball |
| 80 | JJalen Duren | 2M | 69.0% | 33.4 | 40.4% | Basketball |
| 81 | MMikal Bridges | 2M | 76.3% | 33.2 | 41.0% | Basketball |
| 82 | DDesmond Bane | 2M | 70.7% | 35.4 | 46.1% | Basketball |
| 83 | PPayton Pritchard | 2M | 74.1% | 33.6 | 38.6% | Basketball |
| 84 | JJordan Poole | 2M | 72.6% | 32.6 | 40.8% | Basketball |
| 85 | SStephon Castle | 1.9M | 68.5% | 33.2 | 40.0% | Basketball |
| 86 | BBuddy Hield | 1.9M | 73.4% | 32.8 | 40.8% | Basketball |
| 87 | CCaleb Wilson | 1.8M | 88.5% | 33.4 | 38.7% | Basketball |
| 88 | BBrandin Podziemski | 1.8M | 70.5% | 34.1 | 40.2% | Basketball |
| 89 | JJalen Johnson | 1.8M | 67.5% | 32.8 | 40.8% | Basketball |
| 90 | MMarcus Smart | 1.7M | 70.8% | 33.4 | 40.0% | Basketball |
| 91 | TTyler Herro | 1.7M | 72.7% | 33.3 | 41.8% | Basketball |
| 92 | AAndrew Nembhard | 1.7M | 70.4% | 33.3 | 40.0% | Basketball |
| 93 | NNaz Reid | 1.6M | 78.2% | 31.4 | 41.1% | Basketball |
| 94 | NNorman Powell | 1.5M | 68.2% | 32.7 | 39.1% | Basketball |
| 95 | AAusar Thompson | 1.5M | 72.2% | 33.4 | 40.4% | Basketball |
| 96 | DDonte DiVincenzo | 1.5M | 75.3% | 32.4 | 40.4% | Basketball |
| 97 | AAnfernee Simons | 1.5M | 76.9% | 32.3 | 39.1% | Basketball |
| 98 | WWalter Clayton Jr. | 1.4M | 88.8% | 33.2 | 38.1% | Basketball |
| 99 | AAaron Nesmith | 1.4M | 74.2% | 33.3 | 40.0% | Basketball |
| 100 | PPat Spencer | 1.4M | 73.0% | 32.6 | 40.3% | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular nba teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each nba team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest nba team in United States?
Los Angeles Lakers currently leads with an estimated audience of 36M people in United States.