For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLeBron James | 63M | 58.2% | 33.0 | 39.7% | Basketball |
| 2 | LLos Angeles Lakers | 45M | 47.1% | 32.0 | 38.2% | Basketball |
| 3 | GGolden State Warriors | 39M | 45.9% | 32.2 | 41.1% | Basketball |
| 4 | CChicago Bulls | 24M | 56.2% | 30.9 | 38.0% | Basketball |
| 5 | BBoston Celtics | 24M | 55.7% | 31.3 | 37.9% | Basketball |
| 6 | OOklahoma City Thunder | 24M | 58.7% | 30.4 | 42.3% | Basketball |
| 7 | MMiami Heat | 23M | 60.2% | 31.2 | 39.9% | Basketball |
| 8 | DDenver Nuggets | 23M | 53.3% | 35.0 | 46.7% | Basketball |
| 9 | NNew York Knicks | 20M | 62.5% | 30.4 | 42.7% | Basketball |
| 10 | SSan Antonio Spurs | 20M | 57.9% | 30.4 | 40.7% | Basketball |
| 11 | CCleveland Cavaliers | 18M | 55.4% | 30.4 | 39.6% | Basketball |
| 12 | MMilwaukee Bucks | 18M | 60.2% | 32.6 | 46.3% | Basketball |
| 13 | HHouston Rockets | 18M | 58.0% | 30.7 | 40.7% | Basketball |
| 14 | DDallas Mavericks | 17M | 62.4% | 31.2 | 41.5% | Basketball |
| 15 | DDetroit Pistons | 16M | 70.8% | 30.7 | 41.5% | Basketball |
| 16 | BBrooklyn Nets | 14M | 58.8% | 30.3 | 41.1% | Basketball |
| 17 | AAnthony Edwards | 14M | 69.8% | 32.4 | 40.4% | Basketball |
| 18 | PPortland Trail Blazers | 14M | 62.6% | 30.5 | 43.1% | Basketball |
| 19 | MMinnesota Timberwolves | 13M | 62.7% | 28.8 | 41.5% | Basketball |
| 20 | JJa Morant | 13M | 66.5% | 32.9 | 36.2% | Basketball |
| 21 | PPhiladelphia 76ers | 13M | 61.8% | 30.1 | 40.1% | Basketball |
| 22 | PPhoenix Suns | 13M | 60.3% | 29.6 | 40.5% | Basketball |
| 23 | AAtlanta Hawks | 12M | 65.8% | 29.6 | 42.3% | Basketball |
| 24 | GGiannis Antetokounmpo | 12M | 63.0% | 33.6 | 39.6% | Basketball |
| 25 | CCharlotte Hornets | 11M | 62.6% | 29.4 | 42.5% | Basketball |
| 26 | LLaMelo Ball | 11M | 63.1% | 32.8 | 36.4% | Basketball |
| 27 | SShai Gilgeous-Alexander | 11M | 66.4% | 33.2 | 40.8% | Basketball |
| 28 | LLos Angeles Clippers | 11M | 58.4% | 27.9 | 41.9% | Basketball |
| 29 | KKlay Thompson | 10M | 68.6% | 33.6 | 39.6% | Basketball |
| 30 | LLuka Dončić | 10M | 54.6% | 34.0 | 38.7% | Basketball |
| 31 | UUtah Jazz | 10M | 62.2% | 29.5 | 42.6% | Basketball |
| 32 | SSacramento Kings | 9.3M | 63.0% | 30.1 | 42.0% | Basketball |
| 33 | WWashington Wizards | 8.8M | 62.5% | 28.6 | 41.6% | Basketball |
| 34 | JJaylen Brown | 8.7M | 72.5% | 31.8 | 31.8% | Basketball |
| 35 | NNew Orleans Pelicans | 8.5M | 61.5% | 29.1 | 42.4% | Basketball |
| 36 | IIndiana Pacers | 7.5M | 61.1% | 30.5 | 40.8% | Basketball |
| 37 | TTyrese Haliburton | 7.5M | 77.1% | 33.3 | 40.0% | Basketball |
| 38 | MMemphis Grizzlies | 7.3M | 62.8% | 30.4 | 36.9% | Basketball |
| 39 | TToronto Raptors | 7.3M | 44.7% | 28.9 | 41.6% | Basketball |
| 40 | JJalen Brunson | 6.5M | 78.6% | 33.2 | 41.0% | Basketball |
| 41 | KKarl-Anthony Towns | 6.5M | 78.4% | 33.2 | 41.0% | Basketball |
| 42 | BBam Adebayo | 6.1M | 74.5% | 33.6 | 39.6% | Basketball |
| 43 | OOrlando Magic | 6.1M | 57.1% | 34.7 | 52.8% | Basketball |
| 44 | AAnthony Davis | 5.9M | 70.7% | 32.3 | 40.5% | Basketball |
| 45 | BBronny James | 5.7M | 71.8% | 34.0 | 38.7% | Basketball |
| 46 | PPaul George | 5.2M | 64.2% | 33.6 | 38.6% | Basketball |
| 47 | AAustin Reaves | 5M | 71.4% | 34.0 | 38.7% | Basketball |
| 48 | TTrae Young | 4.9M | 73.3% | 32.3 | 40.5% | Basketball |
| 49 | CCade Cunningham | 4.8M | 73.6% | 33.4 | 40.4% | Basketball |
| 50 | DDonovan Mitchell | 4.2M | 72.8% | 33.2 | 39.5% | Basketball |
| 51 | CChet Holmgren | 4M | 74.1% | 33.2 | 40.8% | Basketball |
| 52 | JJared McCain | 3.8M | 79.6% | 33.2 | 40.8% | Basketball |
| 53 | JJalen Williams | 3.5M | 68.0% | 33.2 | 40.8% | Basketball |
| 54 | AAJ Dybantsa | 3.4M | 80.2% | 32.3 | 40.5% | Basketball |
| 55 | PPascal Siakam | 2.8M | 66.9% | 33.3 | 40.0% | Basketball |
| 56 | DDeMar DeRozan | 2.7M | 59.6% | 35.5 | 43.0% | Basketball |
| 57 | MMichael Porter Jr. | 2.7M | 71.7% | 33.2 | 40.2% | Basketball |
| 58 | AAce Bailey | 2.6M | 79.6% | 32.7 | 41.0% | Basketball |
| 59 | MMyles Turner | 2.6M | 74.8% | 34.3 | 42.8% | Basketball |
| 60 | VV. J. Edgecombe | 2.5M | 79.3% | 33.0 | 39.7% | Basketball |
| 61 | VVJ Edgecombe | 2.5M | 79.3% | 33.0 | 39.7% | Basketball |
| 62 | JJamal Murray | 2.5M | 64.0% | 35.5 | 43.0% | Basketball |
| 63 | DDylan Harper | 2.4M | 69.5% | 33.2 | 40.0% | Basketball |
| 64 | YYaxel Lendeborg | 2.4M | 88.4% | 34.1 | 40.2% | Basketball |
| 65 | PPaolo Banchero | 2.4M | 68.5% | 35.4 | 46.1% | Basketball |
| 66 | JJosh Giddey | 2.3M | 59.3% | 33.4 | 38.7% | Basketball |
| 67 | CCameron Boozer | 2.3M | 87.8% | 33.2 | 38.1% | Basketball |
| 68 | JJordan Poole | 2.3M | 73.9% | 32.6 | 40.8% | Basketball |
| 69 | DDarryn Peterson | 2.3M | 84.3% | 32.7 | 41.0% | Basketball |
| 70 | MMark Cuban | 2.2M | 62.1% | 33.6 | 40.4% | Basketball |
| 71 | JJosh Hart | 2.2M | 76.5% | 33.2 | 41.0% | Basketball |
| 72 | DDeandre Ayton | 2.1M | 71.2% | 32.2 | 39.7% | Basketball |
| 73 | CCaleb Wilson | 2.1M | 86.7% | 33.4 | 38.7% | Basketball |
| 74 | NNikola Jokić | 2.1M | 49.9% | 35.5 | 43.0% | Basketball |
| 75 | OOG Anunoby | 2.1M | 75.6% | 33.2 | 41.0% | Basketball |
| 76 | KKon Knueppel | 2.1M | 71.0% | 32.7 | 40.9% | Basketball |
| 77 | RRudy Gobert | 2M | 66.4% | 32.4 | 40.4% | Basketball |
| 78 | DDerrick White | 2M | 70.8% | 33.6 | 38.6% | Basketball |
| 79 | DDesmond Bane | 1.9M | 69.0% | 35.4 | 46.1% | Basketball |
| 80 | MMikal Bridges | 1.9M | 76.8% | 33.2 | 41.0% | Basketball |
| 81 | PPayton Pritchard | 1.9M | 75.3% | 33.6 | 38.6% | Basketball |
| 82 | JJaylin Williams | 1.9M | 70.7% | 33.2 | 40.8% | Basketball |
| 83 | SStephon Castle | 1.9M | 69.2% | 33.2 | 40.0% | Basketball |
| 84 | JJulius Randle | 1.9M | 74.4% | 31.7 | 40.6% | Basketball |
| 85 | BBuddy Hield | 1.8M | 71.8% | 32.8 | 40.8% | Basketball |
| 86 | BBrandin Podziemski | 1.7M | 68.8% | 34.1 | 40.2% | Basketball |
| 87 | DDarius Garland | 1.7M | 77.7% | 32.0 | 40.6% | Basketball |
| 88 | JJordan Clarkson | 1.6M | 77.5% | 33.2 | 41.0% | Basketball |
| 89 | MMarcus Smart | 1.6M | 69.2% | 33.4 | 40.0% | Basketball |
| 90 | NNaz Reid | 1.5M | 76.9% | 31.4 | 41.1% | Basketball |
| 91 | CCJ McCollum | 1.5M | 77.6% | 32.8 | 40.8% | Basketball |
| 92 | TTyler Herro | 1.5M | 74.0% | 33.3 | 41.8% | Basketball |
| 93 | AAnfernee Simons | 1.5M | 75.6% | 32.3 | 39.1% | Basketball |
| 94 | DDonte DiVincenzo | 1.4M | 73.5% | 32.4 | 40.4% | Basketball |
| 95 | JJalen Duren | 1.4M | 69.8% | 33.4 | 40.4% | Basketball |
| 96 | AAusar Thompson | 1.4M | 73.2% | 33.4 | 40.4% | Basketball |
| 97 | JJalen Johnson | 1.4M | 68.4% | 32.8 | 40.8% | Basketball |
| 98 | SScottie Barnes | 1.4M | 51.7% | 32.5 | 40.4% | Basketball |
| 99 | WWalter Clayton Jr. | 1.4M | 88.0% | 33.2 | 38.1% | Basketball |
| 100 | AAndrew Nembhard | 1.4M | 70.8% | 33.3 | 40.0% | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular nba teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each nba team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest nba team in United States?
LeBron James currently leads with an estimated audience of 63M people in United States.