For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLeBron James | 38M | 56.9% | 33.0 | 39.7% | Basketball |
| 2 | LLos Angeles Lakers | 36M | 42.2% | 32.0 | 38.2% | Basketball |
| 3 | GGolden State Warriors | 33M | 38.1% | 32.2 | 41.1% | Basketball |
| 4 | OOklahoma City Thunder | 24M | 52.5% | 30.4 | 42.3% | Basketball |
| 5 | DDenver Nuggets | 24M | 48.0% | 35.0 | 46.7% | Basketball |
| 6 | BBoston Celtics | 23M | 51.0% | 31.3 | 37.9% | Basketball |
| 7 | CChicago Bulls | 23M | 51.4% | 30.9 | 38.0% | Basketball |
| 8 | MMiami Heat | 23M | 53.8% | 31.2 | 39.9% | Basketball |
| 9 | SSan Antonio Spurs | 19M | 60.6% | 30.4 | 40.7% | Basketball |
| 10 | CCleveland Cavaliers | 18M | 56.5% | 30.4 | 39.6% | Basketball |
| 11 | MMilwaukee Bucks | 18M | 58.2% | 32.6 | 46.3% | Basketball |
| 12 | NNew York Knicks | 18M | 60.7% | 30.4 | 42.7% | Basketball |
| 13 | GGiannis Antetokounmpo | 17M | 67.4% | 33.6 | 39.6% | Basketball |
| 14 | HHouston Rockets | 17M | 55.2% | 30.7 | 40.7% | Basketball |
| 15 | DDetroit Pistons | 17M | 69.7% | 30.7 | 41.5% | Basketball |
| 16 | DDallas Mavericks | 16M | 52.8% | 31.2 | 41.5% | Basketball |
| 17 | PPortland Trail Blazers | 14M | 59.6% | 30.5 | 43.1% | Basketball |
| 18 | PPhoenix Suns | 14M | 53.7% | 29.6 | 40.5% | Basketball |
| 19 | AAnthony Edwards | 14M | 69.4% | 32.4 | 40.4% | Basketball |
| 20 | MMinnesota Timberwolves | 13M | 60.1% | 28.8 | 41.5% | Basketball |
| 21 | BBrooklyn Nets | 13M | 56.6% | 30.3 | 41.1% | Basketball |
| 22 | PPhiladelphia 76ers | 13M | 61.4% | 30.1 | 40.1% | Basketball |
| 23 | AAtlanta Hawks | 12M | 62.9% | 29.6 | 42.3% | Basketball |
| 24 | UUtah Jazz | 11M | 58.3% | 29.5 | 42.6% | Basketball |
| 25 | CCharlotte Hornets | 11M | 60.6% | 29.4 | 42.5% | Basketball |
| 26 | JJa Morant | 10M | 63.7% | 32.9 | 36.2% | Basketball |
| 27 | LLos Angeles Clippers | 9.9M | 56.6% | 27.9 | 41.9% | Basketball |
| 28 | SShai Gilgeous-Alexander | 9.9M | 66.5% | 33.2 | 40.8% | Basketball |
| 29 | SSacramento Kings | 9.7M | 56.6% | 30.1 | 42.0% | Basketball |
| 30 | WWashington Wizards | 9.3M | 59.7% | 28.6 | 41.6% | Basketball |
| 31 | NNew Orleans Pelicans | 8.5M | 58.1% | 29.1 | 42.4% | Basketball |
| 32 | LLuka Dončić | 8.5M | 55.7% | 34.0 | 38.7% | Basketball |
| 33 | LLaMelo Ball | 8M | 61.1% | 32.8 | 36.4% | Basketball |
| 34 | TTyrese Haliburton | 7.9M | 77.0% | 33.3 | 40.0% | Basketball |
| 35 | IIndiana Pacers | 7.5M | 55.5% | 30.5 | 40.8% | Basketball |
| 36 | TToronto Raptors | 7.3M | 46.0% | 28.9 | 41.6% | Basketball |
| 37 | MMemphis Grizzlies | 7.1M | 58.0% | 30.4 | 36.9% | Basketball |
| 38 | KKlay Thompson | 7M | 63.5% | 33.6 | 39.6% | Basketball |
| 39 | JJaylen Brown | 6.9M | 71.5% | 31.8 | 31.8% | Basketball |
| 40 | JJalen Brunson | 6.3M | 77.7% | 33.2 | 41.0% | Basketball |
| 41 | AAnthony Davis | 5.9M | 72.1% | 32.3 | 40.5% | Basketball |
| 42 | BBam Adebayo | 5.9M | 76.0% | 33.6 | 39.6% | Basketball |
| 43 | BBronny James | 5.7M | 73.1% | 34.0 | 38.7% | Basketball |
| 44 | OOrlando Magic | 5.7M | 54.6% | 34.7 | 52.8% | Basketball |
| 45 | KKarl-Anthony Towns | 5.4M | 77.6% | 33.2 | 41.0% | Basketball |
| 46 | AAustin Reaves | 4.8M | 70.2% | 34.0 | 38.7% | Basketball |
| 47 | CCade Cunningham | 4.7M | 75.0% | 33.4 | 40.4% | Basketball |
| 48 | CChet Holmgren | 4.3M | 73.3% | 33.2 | 40.8% | Basketball |
| 49 | DDonovan Mitchell | 4.2M | 74.3% | 33.2 | 39.5% | Basketball |
| 50 | TTrae Young | 4.2M | 72.1% | 32.3 | 40.5% | Basketball |
| 51 | JJalen Williams | 3.7M | 69.8% | 33.2 | 40.8% | Basketball |
| 52 | PPaul George | 3.6M | 62.0% | 33.6 | 38.6% | Basketball |
| 53 | AAJ Dybantsa | 3.2M | 79.9% | 32.3 | 40.5% | Basketball |
| 54 | AAce Bailey | 3.1M | 79.4% | 32.7 | 41.0% | Basketball |
| 55 | PPascal Siakam | 3M | 68.8% | 33.3 | 40.0% | Basketball |
| 56 | MMichael Porter Jr. | 2.7M | 73.2% | 33.2 | 40.2% | Basketball |
| 57 | DDeandre Ayton | 2.7M | 70.2% | 32.2 | 39.7% | Basketball |
| 58 | MMyles Turner | 2.6M | 76.1% | 34.3 | 42.8% | Basketball |
| 59 | JJared McCain | 2.6M | 79.0% | 33.2 | 40.8% | Basketball |
| 60 | JJulius Randle | 2.5M | 73.7% | 31.7 | 40.6% | Basketball |
| 61 | CCameron Boozer | 2.5M | 87.0% | 33.2 | 38.1% | Basketball |
| 62 | VV. J. Edgecombe | 2.5M | 78.5% | 33.0 | 39.7% | Basketball |
| 63 | VVJ Edgecombe | 2.5M | 78.5% | 33.0 | 39.7% | Basketball |
| 64 | JJamal Murray | 2.5M | 65.8% | 35.5 | 43.0% | Basketball |
| 65 | DDylan Harper | 2.5M | 71.3% | 33.2 | 40.0% | Basketball |
| 66 | YYaxel Lendeborg | 2.4M | 87.9% | 34.1 | 40.2% | Basketball |
| 67 | PPaolo Banchero | 2.4M | 70.1% | 35.4 | 46.1% | Basketball |
| 68 | JJosh Hart | 2.3M | 78.1% | 33.2 | 41.0% | Basketball |
| 69 | JJosh Giddey | 2.3M | 59.5% | 33.4 | 38.7% | Basketball |
| 70 | KKon Knueppel | 2.3M | 70.3% | 32.7 | 40.9% | Basketball |
| 71 | AAlex Caruso | 2.3M | 74.1% | 33.2 | 40.8% | Basketball |
| 72 | MMark Cuban | 2.2M | 63.8% | 33.6 | 40.4% | Basketball |
| 73 | DDarryn Peterson | 2.2M | 85.5% | 32.7 | 41.0% | Basketball |
| 74 | OOG Anunoby | 2.1M | 74.8% | 33.2 | 41.0% | Basketball |
| 75 | DDeMar DeRozan | 2M | 56.9% | 35.5 | 43.0% | Basketball |
| 76 | RRudy Gobert | 2M | 66.3% | 32.4 | 40.4% | Basketball |
| 77 | DDarius Garland | 2M | 77.0% | 32.0 | 40.6% | Basketball |
| 78 | DDerrick White | 2M | 72.5% | 33.6 | 38.6% | Basketball |
| 79 | NNikola Jokić | 2M | 51.6% | 35.5 | 43.0% | Basketball |
| 80 | JJaylin Williams | 2M | 70.6% | 33.2 | 40.8% | Basketball |
| 81 | JJalen Duren | 2M | 69.0% | 33.4 | 40.4% | Basketball |
| 82 | MMikal Bridges | 2M | 76.3% | 33.2 | 41.0% | Basketball |
| 83 | DDesmond Bane | 2M | 70.7% | 35.4 | 46.1% | Basketball |
| 84 | PPayton Pritchard | 2M | 74.1% | 33.6 | 38.6% | Basketball |
| 85 | JJordan Poole | 2M | 72.6% | 32.6 | 40.8% | Basketball |
| 86 | CCaleb Wilson | 1.9M | 88.0% | 33.4 | 38.7% | Basketball |
| 87 | SStephon Castle | 1.9M | 68.5% | 33.2 | 40.0% | Basketball |
| 88 | BBuddy Hield | 1.9M | 73.4% | 32.8 | 40.8% | Basketball |
| 89 | BBrandin Podziemski | 1.8M | 70.5% | 34.1 | 40.2% | Basketball |
| 90 | JJalen Johnson | 1.8M | 67.5% | 32.8 | 40.8% | Basketball |
| 91 | TTyler Herro | 1.7M | 72.7% | 33.3 | 41.8% | Basketball |
| 92 | AAndrew Nembhard | 1.7M | 70.4% | 33.3 | 40.0% | Basketball |
| 93 | NNaz Reid | 1.6M | 78.2% | 31.4 | 41.1% | Basketball |
| 94 | NNorman Powell | 1.5M | 68.2% | 32.7 | 39.1% | Basketball |
| 95 | AAusar Thompson | 1.5M | 72.2% | 33.4 | 40.4% | Basketball |
| 96 | DDonte DiVincenzo | 1.5M | 75.3% | 32.4 | 40.4% | Basketball |
| 97 | MMarcus Smart | 1.5M | 69.3% | 33.4 | 40.0% | Basketball |
| 98 | AAnfernee Simons | 1.5M | 76.9% | 32.3 | 39.1% | Basketball |
| 99 | WWalter Clayton Jr. | 1.4M | 88.8% | 33.2 | 38.1% | Basketball |
| 100 | AAaron Nesmith | 1.4M | 74.2% | 33.3 | 40.0% | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular nba teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each nba team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest nba team in United States?
LeBron James currently leads with an estimated audience of 38M people in United States.