For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | FFIFA World Cup 2026 | 251M | 29.6% | 37.2 | 34.7% | Soccer |
| 2 | NNFL | 144M | 61.0% | 37.0 | 45.1% | American football |
| 3 | NNBA | 114M | 35.3% | 36.0 | 39.3% | Basketball |
| 4 | FFIFA World Cup | 98M | 13.9% | 37.4 | 32.4% | Soccer |
| 5 | MMLB | 69M | 41.2% | 36.7 | 40.6% | Baseball |
| 6 | UUltimate Fighting Championship | 56M | 31.3% | 36.3 | 25.3% | Martial art |
| 7 | WWWE | 46M | 36.4% | 38.9 | 29.2% | Wrestling |
| 8 | NNBA Finals | 40M | 44.2% | 32.4 | 41.8% | Basketball |
| 9 | NNBA playoffs | 38M | 45.7% | 32.1 | 41.8% | Basketball |
| 10 | MMother's Day | 35M | 30.2% | 43.0 | 72.8% | |
| 11 | PPGA Tour | 34M | 50.1% | 37.5 | 35.9% | Golf |
| 12 | WWNBA | 33M | 73.0% | 37.6 | 40.0% | Basketball |
| 13 | UUEFA Champions League | 32M | 8.7% | 33.6 | 29.6% | Soccer |
| 14 | NNHL | 30M | 40.9% | 37.8 | 35.7% | Ice hockey |
| 15 | FFather's Day | 26M | 35.1% | 43.1 | 66.2% | Video game |
| 16 | NNASCAR | 26M | 68.2% | 42.2 | 31.2% | Motorsport |
| 17 | MMasters Tournament | 23M | 63.1% | 37.3 | 34.6% | Golf |
| 18 | GGolden Globe Award | 23M | 52.1% | 43.3 | 60.1% | Award |
| 19 | TThanksgiving | 22M | 87.1% | 40.3 | 64.5% | |
| 20 | AAustralian Open (golf) | 22M | 14.0% | 41.3 | 0.0% | Golf |
| 21 | SSuper Bowl | 22M | 60.8% | 33.9 | 44.1% | American football |
| 22 | VVeterans' Day (Netherlands) | 21M | 98.3% | 45.2 | 34.3% | |
| 23 | MMajor League Soccer | 20M | 42.6% | 34.9 | 43.1% | Soccer |
| 24 | PPremier League | 20M | 7.4% | 34.2 | 32.4% | Soccer |
| 25 | FFormula One | 19M | 11.2% | 36.5 | 25.4% | Motorsport |
| 26 | LLabor Day | 18M | 69.3% | 41.2 | 59.4% | |
| 27 | IIndependence Day (United States) | 18M | 82.4% | 43.2 | 57.2% | |
| 28 | TThe Open Championship | 16M | 50.2% | 36.5 | 32.3% | Golf |
| 29 | PPGA Championship | 15M | 58.8% | 37.5 | 33.1% | Golf |
| 30 | LLa Liga | 14M | 7.6% | 32.6 | 29.1% | Soccer |
| 31 | EEmmy Award | 13M | 58.0% | 46.7 | 57.1% | Award |
| 32 | LLiga MX | 11M | 24.1% | 37.6 | 34.2% | Soccer |
| 33 | NNational Women's Soccer League | 11M | 51.7% | 36.8 | 55.7% | Women's soccer |
| 34 | MMajor League Baseball All-Star Game | 10M | 90.6% | 37.4 | 31.8% | Baseball |
| 35 | VVeterans Day | 9.7M | 75.0% | 48.9 | 41.2% | |
| 36 | LLollapalooza | 9.6M | 41.8% | 32.4 | 59.2% | Music festival |
| 37 | TTony Award | 9.5M | 70.6% | 45.1 | 60.8% | Award |
| 38 | FFootball League Cup | 9.5M | 94.7% | — | — | Soccer |
| 39 | MMinor League Baseball | 9.4M | 83.8% | 38.9 | 33.2% | Baseball |
| 40 | SSummer Olympic Games | 9.2M | 52.8% | 40.8 | 49.5% | |
| 41 | NNFL Sunday Ticket | 8.8M | 97.3% | 36.7 | 31.5% | |
| 42 | NNational Football League draft | 8.3M | 81.9% | 35.5 | 32.0% | |
| 43 | SSundance Film Festival | 8.2M | 88.2% | 39.7 | 55.2% | Film festival |
| 44 | AAmerican Music Award | 8.2M | 48.8% | 44.0 | 60.7% | Music festival |
| 45 | WWorld Series | 7.9M | 47.8% | 39.9 | 29.3% | |
| 46 | UUS Open (tennis) | 7.8M | 20.4% | 38.1 | 44.4% | Tennis |
| 47 | TThanksgiving dinner | 7.8M | 80.7% | 44.4 | 69.7% | |
| 48 | MMotoGP | 7.7M | 9.0% | 36.3 | 21.1% | Motorsport |
| 49 | WWWE SmackDown | 7.6M | 46.2% | 36.2 | 22.5% | Wrestling |
| 50 | WWinter Olympic Games | 7.6M | 23.3% | 39.9 | 47.1% | Winter sports |
| 51 | BBig Ten Conference | 6.8M | 97.2% | 42.9 | 42.0% | |
| 52 | SSpring break | 6.7M | 55.3% | 38.6 | 61.6% | |
| 53 | UUEFA Europa League | 6.4M | 6.3% | 33.1 | 27.4% | Soccer |
| 54 | WWrestleMania | 6.4M | 41.0% | 38.0 | 24.8% | Wrestling |
| 55 | TTour de France | 6.3M | 9.3% | 37.3 | 27.8% | Cycling |
| 56 | SSouth by Southwest | 6.2M | 75.8% | 43.9 | 68.4% | |
| 57 | CCoachella Valley Music and Arts Festival | 6M | 40.2% | 32.1 | 60.5% | Music festival |
| 58 | SSan Diego Comic-Con International | 5.8M | 78.8% | 33.8 | 51.6% | |
| 59 | WWoodstock | 5.8M | 49.5% | 49.9 | 52.1% | Music festival |
| 60 | TThe Championships, Wimbledon | 5.7M | 11.0% | 37.3 | 40.8% | Tennis |
| 61 | NNCAA March Madness (CBS/Turner) | 5.6M | 84.9% | 32.7 | 39.8% | Basketball |
| 62 | HHanukkah | 5.5M | 57.2% | 34.1 | 71.2% | |
| 63 | HHouston Livestock Show and Rodeo | 5.4M | 90.4% | 38.1 | 50.4% | |
| 64 | XX Games | 5.3M | 54.3% | 36.3 | 27.2% | Extreme sports |
| 65 | AAcademy Award for Best Actor | 5.3M | 41.8% | 45.1 | 51.6% | Award |
| 66 | SSerie A | 5.3M | 4.4% | 31.1 | 30.1% | Soccer |
| 67 | BBurning Man | 5.2M | 43.9% | 32.5 | 53.2% | Music festival |
| 68 | LLive Soccer | 5.1M | 66.9% | — | — | |
| 69 | NNational Finals Rodeo | 5.1M | 77.5% | 38.3 | 53.8% | |
| 70 | SSmall Press Expo | 5.1M | 52.6% | 39.9 | 14.6% | |
| 71 | AAustralian Open | 5M | 12.5% | 39.3 | 39.1% | Tennis |
| 72 | CCosmoProf | 4.8M | 74.5% | 34.3 | 78.1% | Beauty |
| 73 | TTough Mudder | 4.8M | 59.9% | 36.8 | 42.7% | |
| 74 | TTomorrowland | 4.8M | 20.6% | 31.6 | 47.2% | Music festival |
| 75 | NNinja | 4.8M | 21.7% | 30.0 | 42.1% | |
| 76 | BBundesliga | 4.8M | 4.7% | 32.2 | 25.3% | Soccer |
| 77 | UU.S. Open (golf) | 4.7M | 37.9% | 37.1 | 34.6% | Golf |
| 78 | MMiss Universe | 4.7M | 21.5% | 34.9 | 71.0% | |
| 79 | SSpartan race | 4.7M | 48.8% | 35.9 | 40.8% | Track & field |
| 80 | BBlack Girls Rock! | 4.5M | 48.0% | 31.5 | 71.5% | Music festival |
| 81 | CCultural festival (Japan) | 4.5M | 74.9% | — | — | |
| 82 | IInternational Women's Day | 4.4M | 19.0% | 39.0 | 75.6% | |
| 83 | UUltra Music | 4.4M | 57.7% | 37.6 | 51.4% | Music festival |
| 84 | SSaint Patrick's Day | 4.3M | 45.4% | 41.8 | 61.1% | |
| 85 | CCollege football national championships in NCAA Division I FBS | 4.3M | 71.3% | 41.6 | 27.7% | Motorsport |
| 86 | RRoyal Rumble | 4.3M | 42.3% | 40.4 | 29.5% | Wrestling |
| 87 | BBlack History Month | 4.2M | 68.0% | 35.9 | 61.7% | |
| 88 | SStanley Cup playoffs | 4.2M | 57.0% | 35.7 | 33.9% | Ice hockey |
| 89 | SStanley Cup | 4.2M | 36.1% | 36.0 | 34.4% | Ice hockey |
| 90 | CCollege Football Playoff | 4M | 96.0% | 42.4 | 33.8% | American football |
| 91 | MMr. Olympia | 4M | 30.8% | 34.1 | 35.6% | Martial art |
| 92 | AAtlantic Coast Conference | 3.9M | 95.5% | 44.2 | 39.3% | |
| 93 | GGrand Ole Opry | 3.9M | 84.3% | 48.5 | 53.1% | Music festival |
| 94 | TTribeca Film Festival | 3.8M | 90.2% | 41.0 | 53.7% | Film festival |
| 95 | LLIV Golf | 3.8M | 39.9% | 41.3 | 24.8% | Golf |
| 96 | PPro Bowl | 3.7M | 86.1% | 35.5 | 26.5% | American football |
| 97 | PPentecost | 3.7M | 37.2% | 43.2 | 66.4% | |
| 98 | MMonster Jam | 3.7M | 67.7% | 40.6 | 45.6% | Motorsport |
| 99 | KKentucky Derby | 3.7M | 79.4% | 46.9 | 54.3% | |
| 100 | WWomen's History Month | 3.6M | 74.7% | 39.3 | 62.7% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular events compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest event in United States?
FIFA World Cup 2026 currently leads with an estimated audience of 251M people in United States.