For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | FFIFA World Cup 2026 | 171M | 46.1% | 37.2 | 34.7% | Soccer |
| 2 | NNFL | 155M | 60.0% | 37.0 | 45.1% | American football |
| 3 | NNBA | 93M | 31.9% | 36.0 | 39.3% | Basketball |
| 4 | FFIFA World Cup | 80M | 18.5% | 37.4 | 32.4% | Soccer |
| 5 | MMLB | 64M | 39.2% | 36.7 | 40.6% | Baseball |
| 6 | UUltimate Fighting Championship | 46M | 30.8% | 36.3 | 25.3% | Martial art |
| 7 | NNBA Finals | 40M | 49.8% | 32.4 | 41.8% | Basketball |
| 8 | NNBA playoffs | 39M | 45.8% | 32.1 | 41.8% | Basketball |
| 9 | TThanksgiving | 37M | 87.0% | 40.3 | 64.5% | |
| 10 | SSuper Bowl | 36M | 61.5% | 33.9 | 44.1% | American football |
| 11 | MMother's Day | 35M | 32.5% | 43.0 | 72.8% | |
| 12 | PPGA Tour | 35M | 47.4% | 37.5 | 35.9% | Golf |
| 13 | WWWE | 35M | 33.8% | 38.9 | 29.2% | Wrestling |
| 14 | NNHL | 30M | 42.4% | 37.8 | 35.7% | Ice hockey |
| 15 | WWNBA | 27M | 72.4% | 37.6 | 40.0% | Basketball |
| 16 | FFather's Day | 26M | 35.6% | 43.1 | 66.2% | Video game |
| 17 | GGolden Globe Award | 25M | 53.3% | 43.3 | 60.1% | Award |
| 18 | UUEFA Champions League | 24M | 8.9% | 33.6 | 29.6% | Soccer |
| 19 | NNASCAR | 24M | 61.7% | 42.2 | 31.2% | Motorsport |
| 20 | MMasters Tournament | 23M | 60.8% | 37.3 | 34.6% | Golf |
| 21 | FFormula One | 22M | 14.9% | 36.5 | 25.4% | Motorsport |
| 22 | VVeterans' Day (Netherlands) | 21M | 98.4% | 45.2 | 34.3% | |
| 23 | AAustralian Open (golf) | 21M | 16.6% | 41.3 | 0.0% | Golf |
| 24 | MMajor League Soccer | 21M | 42.1% | 34.9 | 43.1% | Soccer |
| 25 | PPGA Championship | 20M | 60.4% | 37.5 | 33.1% | Golf |
| 26 | LLabor Day | 18M | 64.1% | 41.2 | 59.4% | |
| 27 | IIndependence Day (United States) | 18M | 82.1% | 43.2 | 57.2% | |
| 28 | EEmmy Award | 17M | 58.2% | 46.7 | 57.1% | Award |
| 29 | PPremier League | 17M | 7.8% | 34.2 | 32.4% | Soccer |
| 30 | TThe Open Championship | 16M | 50.2% | 36.5 | 32.3% | Golf |
| 31 | LLiga MX | 13M | 27.6% | 37.6 | 34.2% | Soccer |
| 32 | NNational Women's Soccer League | 12M | 47.6% | 36.8 | 55.7% | Women's soccer |
| 33 | RRyder Cup | 11M | 51.5% | 37.5 | 29.2% | Golf |
| 34 | FFootball League Cup | 11M | 96.4% | — | — | Soccer |
| 35 | TTony Award | 11M | 69.4% | 45.1 | 60.8% | Award |
| 36 | LLollapalooza | 11M | 40.9% | 32.4 | 59.2% | Music festival |
| 37 | LLa Liga | 11M | 7.5% | 32.6 | 29.1% | Soccer |
| 38 | MMinor League Baseball | 11M | 83.6% | 38.9 | 33.2% | Baseball |
| 39 | MMajor League Baseball All-Star Game | 10M | 87.5% | 37.4 | 31.8% | Baseball |
| 40 | MMotoGP | 10M | 11.4% | 36.3 | 21.1% | Motorsport |
| 41 | UUS Open (tennis) | 10M | 22.3% | 38.1 | 44.4% | Tennis |
| 42 | VVeterans Day | 9.7M | 75.0% | 48.9 | 41.2% | |
| 43 | SSummer Olympic Games | 9.2M | 63.9% | 40.8 | 49.5% | |
| 44 | NNFL Sunday Ticket | 8.8M | 97.4% | 36.7 | 31.5% | |
| 45 | SSundance Film Festival | 8.2M | 87.5% | 39.7 | 55.2% | Film festival |
| 46 | NNational Football League draft | 8.1M | 77.7% | 35.5 | 32.0% | |
| 47 | AAmerican Music Award | 8.1M | 50.4% | 44.0 | 60.7% | Music festival |
| 48 | WWorld Series | 7.9M | 52.0% | 39.9 | 29.3% | |
| 49 | TTour de France | 7.8M | 11.2% | 37.3 | 27.8% | Cycling |
| 50 | TThanksgiving dinner | 7.8M | 80.6% | 44.4 | 69.7% | |
| 51 | WWWE SmackDown | 7.6M | 39.5% | 36.2 | 22.5% | Wrestling |
| 52 | WWinter Olympic Games | 7.5M | 24.7% | 39.9 | 47.1% | Winter sports |
| 53 | UUEFA Europa League | 7.2M | 8.5% | 33.1 | 27.4% | Soccer |
| 54 | SSerie A | 6.6M | 4.9% | 31.1 | 30.1% | Soccer |
| 55 | SSpring break | 6.6M | 55.3% | 38.6 | 61.6% | |
| 56 | WWrestleMania | 6.4M | 38.9% | 38.0 | 24.8% | Wrestling |
| 57 | SStanley Cup | 6.3M | 36.6% | 36.0 | 34.4% | Ice hockey |
| 58 | XX Games | 6.2M | 55.6% | 36.3 | 27.2% | Extreme sports |
| 59 | WWoodstock | 5.8M | 50.1% | 49.9 | 52.1% | Music festival |
| 60 | TThe Championships, Wimbledon | 5.7M | 11.2% | 37.3 | 40.8% | Tennis |
| 61 | TTough Mudder | 5.7M | 62.2% | 36.8 | 42.7% | |
| 62 | SSpartan race | 5.6M | 46.5% | 35.9 | 40.8% | Track & field |
| 63 | NNCAA March Madness (CBS/Turner) | 5.6M | 87.1% | 32.7 | 39.8% | Basketball |
| 64 | HHanukkah | 5.5M | 51.2% | 34.1 | 71.2% | |
| 65 | TThe Tour Championship | 5.4M | 63.7% | 44.6 | 24.7% | Golf |
| 66 | BBundesliga | 5.3M | 5.5% | 32.2 | 25.3% | Soccer |
| 67 | CCoachella Valley Music and Arts Festival | 5.3M | 40.3% | 32.1 | 60.5% | Music festival |
| 68 | IIce Hockey World Championships | 5.2M | 9.8% | 33.9 | 34.8% | Ice hockey |
| 69 | AAustralian Open | 5.2M | 13.9% | 39.3 | 39.1% | Tennis |
| 70 | SSmall Press Expo | 5.1M | 53.6% | 39.9 | 14.6% | |
| 71 | LLive Soccer | 5.1M | 68.5% | — | — | |
| 72 | UU.S. Open (golf) | 5M | 40.7% | 37.1 | 34.6% | Golf |
| 73 | CCosmoProf | 5M | 71.6% | 34.3 | 78.1% | Beauty |
| 74 | BBurning Man | 4.9M | 43.9% | 32.5 | 53.2% | Music festival |
| 75 | SSouth by Southwest | 4.9M | 80.9% | 43.9 | 68.4% | |
| 76 | SSan Diego Comic-Con International | 4.9M | 83.3% | 33.8 | 51.6% | |
| 77 | AAtlantic Coast Conference | 4.6M | 95.4% | 44.2 | 39.3% | |
| 78 | CCultural festival (Japan) | 4.5M | 74.7% | — | — | |
| 79 | NNational Rugby League | 4.4M | 13.8% | 34.6 | 50.0% | Rugby |
| 80 | IInternational Women's Day | 4.4M | 23.6% | 39.0 | 75.6% | |
| 81 | UUltra Music | 4.4M | 61.4% | 37.6 | 51.4% | Music festival |
| 82 | AAcademy Award for Best Actor | 4.4M | 42.2% | 45.1 | 51.6% | Award |
| 83 | SSaint Patrick's Day | 4.3M | 31.3% | 41.8 | 61.1% | |
| 84 | RRoyal Rumble | 4.3M | 42.8% | 40.4 | 29.5% | Wrestling |
| 85 | BBlack Girls Rock! | 4.3M | 46.6% | 31.5 | 71.5% | Music festival |
| 86 | BBlack History Month | 4.2M | 68.3% | 35.9 | 61.7% | |
| 87 | BBoston Marathon | 4.2M | 87.8% | 39.0 | 53.8% | Marathon |
| 88 | SStanley Cup playoffs | 4.2M | 60.5% | 35.7 | 33.9% | Ice hockey |
| 89 | HHouston Livestock Show and Rodeo | 4.2M | 89.6% | 38.1 | 50.4% | |
| 90 | TTomorrowland | 4.2M | 22.4% | 31.6 | 47.2% | Music festival |
| 91 | EEarth Day | 4.1M | 38.9% | 41.2 | 63.3% | |
| 92 | IIndian Premier League | 4.1M | 3.0% | 36.3 | 47.5% | Cricket |
| 93 | BBig 12 Conference | 4.1M | 96.7% | 46.3 | 41.5% | Track & field |
| 94 | TTribeca Film Festival | 4M | 90.3% | 41.0 | 53.7% | Film festival |
| 95 | AAsia Cup | 3.9M | 7.1% | 31.4 | 40.4% | Cricket |
| 96 | NNinja | 3.9M | 23.2% | 30.0 | 42.1% | |
| 97 | CCountry Music Association Awards | 3.8M | 43.8% | 45.7 | 57.4% | Music festival |
| 98 | IItalian Open (golf) | 3.8M | 40.5% | 48.0 | 14.5% | |
| 99 | MMiss Universe | 3.8M | 26.8% | 34.9 | 71.0% | |
| 100 | PPro Bowl | 3.7M | 86.8% | 35.5 | 26.5% | American football |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular events compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest event in United States?
FIFA World Cup 2026 currently leads with an estimated audience of 171M people in United States.