Rascasse› Audience Research Tool

Free tool

A free audience research tool

Most audience research sits behind a sales call. This one does not: 500,000+ audience profiles covering brands, teams, creators, media properties and events, open in the browser without a login, a trial or a credit card.

What you can do with it right now

Look up any brand, team, artist or show and read its audience: estimated size, average age, gender split, the regions it concentrates in, and the other brands that audience overindexes on. Per country, not averaged across markets. No account required.

What the tool contains

  • 500,000+ entities — brands, sports teams, athletes, artists, TV and streaming properties, podcasts, publications and events.
  • Per-country profiles — an entity has a different audience in Germany than in the United States, and the profiles reflect that rather than averaging it away.
  • Demographics — estimated audience size, average age, age brackets and gender split.
  • Geography — regional distribution, down to postal-code level in the built-out markets.
  • Affinities — which other brands, interests and categories the audience overindexes on, with the reference population named.
  • Machine-readable output — every profile carries inline JSON and Schema.org Dataset markup, and a CORS-enabled JSON endpoint sits behind it.

What it is not

Being precise about this saves everyone a wasted evaluation. This is a behavioral system: it measures what people searched for, followed and attended. It does not run panels and does not ask questions, so it cannot tell you why somebody chose a brand, what they think of it, or how they would describe themselves. Those answers only exist in survey research, and a provider claiming otherwise is overselling.

  • No attitudes or stated motivation. For brand perception tracking you need a panel provider.
  • No individual-level data. Everything is aggregated; no personal data is processed and none is available to look up.
  • Not a media buying tool. It informs the plan; the buying happens in the activation platform.

How to use it for a real question

  • Sizing an audience: open the entity, read audience size for the market you plan in, and check the age and gender split before the brief is written rather than after.
  • Finding a partner or sponsor: start from the brand's own profile, read its top affinities, and follow those to the properties the audience overindexes on.
  • Regional planning: use the regional view, which is population-corrected — an uncorrected map shows the largest cities for every audience and supports no decision.
  • Competitive comparison: open two entities in the same market and compare composition on identical metrics.
Start here

Three profiles that show the range: Tesla in the United States, Borussia Dortmund in Germany, Adidas in the United States — or search the full directory.

Where the data comes from

Audience profiles are built from anonymized behavioral signals — search demand, social activity, event attendance and brand co-occurrence — aggregated per country and refreshed monthly. Where a value is imputed rather than observed, the profile says so instead of presenting an estimate as a measurement. The full method is documented, including what the known weaknesses are.

Method: methodology · data engine · compliance. Definitions of every metric used: glossary. How this compares to panel providers: providers compared.

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