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Stadium & Matchday · for clubs, venues, caterers and their partners
Your stadium, through your fans’ eyes.
Who lives in the cities around your stadium, and what are they into on matchday? Rascasse profiles the fans in your catchment, city by city, and ranks what they respond to: food, snacks, drinks, games, merchandise, shows, in-stadium tech and premium experiences.
- City by city around the venue
- Food and drinks for 31 countries
- Fan experience ranked
Used by brands, agencies, media and rights holders
How we read the signals
Your fans. Your stadium. What they respond to on matchday.
We take your club’s or venue’s audience, place it in the catchment around the stadium and compare every matchday theme with the population.
- Where: the cities around the venue, near and further out
- What: food, snacks, drinks, games, merch, shows, tech and premium
- How much: affinity against the population, so 2.0× means twice as likely
What slows you down
Matchday planned from habit
What sold last year is ordered again.
Fans next door and fans an hour away are treated alike.
Games, shows or tech: which ones do fans care about?
Pouring rights and concessions without fan data.
Who lives around your stadium
Around the Volksparkstadion, the catchment starts with Hamburg itself, adds Norderstedt and Elmshorn nearby and Kiel, Neumünster and Lüneburg further out. Choose an area and every data point is recalculated for the cities inside it.
- Audience and residents per area
- The cities in each area
- Every matchday theme per area
What your fans eat and drink
Stadium classics and local dishes, snacks and sweets, soft drinks and water and, where stadiums serve alcohol, beer styles and wine. For Hamburger SV, burger, hot dog and Currywurst lead the food list.
Burger 1.83×, hot dog 1.73×, Currywurst 1.72×.
Soft drinks, water, beer styles and wine on one scale.
Games, merch, shows and tech
Play and win, fan culture and merch, shows and spectacle, tech and immersion, premium and pre-game: every theme ranked by your fans’ affinity.
Rascasse inside Claude and ChatGPT
Connect Rascasse to your AI assistant through MCP and plan matchday in conversation.
- Works with Claude, ChatGPT and other MCP clients
- Represented clubs and venues
- Available as part of your agreement, API included
The strongest signals:
| Food | Affinity |
|---|---|
| Hamburger | 1.83× |
| Hot dog | 1.73× |
| Currywurst | 1.72× |
Classic stadium food leads: a strong case for the familiar menu, with Currywurst as the local signature.
What you get
A matchday offer your fans asked for
Start small
Start with a Proof Case
Your stadium, its catchment and a ranked matchday offer: food, drinks, experiences and partners. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Catering contracts and matchday plans are set months ahead. Bring your fans into the plan.
Questions
Before you ask
Which stadiums?
More than 1,000 stadiums and arenas in 55 countries, linked to the clubs, leagues and events that play there.
Which countries have food and drink sets?
31 countries, from Germany and the UK to the US, Brazil, Japan and Australia. Where stadiums do not serve alcohol, the beer and wine section is left out.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
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