BRANCHE
Audience Intelligence pour Esports & Gaming. Comprenez Gaming-audiences in einer profondeur, les Sponsoring-, Content- et monétisationsentscheidungen transformiert.
Industry
From sponsorship and creators to monetization — turn gaming behavior into commercial decisions.
The Challenge
Brands want to sponsor esports but can't prove audience overlap. Teams need to show sponsors that their fans actually buy their products. And gaming publishers struggle to position titles beyond core gamer demographics. The data exists in platforms — but nobody connects it to the brand and purchase behavior that sponsors care about. Play-time stats don't sell sponsorships. Audience overlap does. Gaming audiences are not defined by demographics — but by behavior, communities, and culture.
How Rascasse Helps
Understand not just who plays — but what else they care about and which brands fit.
Understand which brands truly match gaming audiences — based on real audience overlap and behavior, not assumptions.
Find creators and streamers that truly match your audience — not just reach, but cultural relevance and brand alignment.
Understand what drives gaming audiences — across genres, platforms, and communities.
Voir en action
Brand Affinity Profile — what LoL fans actually buy and care about.
Brand Affinity Analysis
See which brands, products, and categories over-index among gaming audiences — the data sponsors actually need to see before signing a deal.
| Brand / Category | Affinity | Overlap |
|---|---|---|
|
Lo
Logitech Gaming Peripherals |
5.2x | 67% |
|
RB
Red Bull Energy Drinks |
4.1x | 58% |
|
Nk
Nike Sportswear |
2.8x | 42% |
|
Sp
Spotify Music Streaming |
3.6x | 54% |
créateur & talent Fit
Associez Vous créateurs selon audiences-psychographie et kultureller pertinence — not follower counts. See who drives real engagement in your target segments.
| Creator | Audience Fit | Reach | Tier |
|---|---|---|---|
| GRGameReviewer_DE | 92% | 340K | Mid |
| TSTechSetup | 87% | 520K | Mid |
| MGMegaGamer | 61% | 4.2M | Top |
Audience Understanding
Jenseits du Spielzeit. Comprenez intérêtn, style de vie-Cluster, Medienkonsum, and brand affinities that define gaming communities.
Cas d'usage
Évaluez Vous Sponsoring-opportunités basé sur réellem chevauchement d.audience. Know exactly which fans match your brand — before signing.
Identifiez créateurs, les à votre audience et marque passen. Psychographic matching for partnerships that drive real impact.
Comprenez, comment votre marque in Gaming-Umgebungen passt. Choose games and communities with the highest affinity for your product category.
Launchen Vous Produkte basé sur réeller demande d.audience et comportement. Profile who upgrades, who waits, and what messaging resonates — from casual to competitive.
Services clés pour Gaming
Prouvez le chevauchement d'audience avec les audiences Gaming. Basé sur les données Décisions de sponsoring qui vont au-delà du nombre de spectateurs.
Learn moreTrouvez le bon influenceur Gaming pour votre marque. Matchez selon audiences-psychographie, pas selon followers-Zahlen.
Learn moreIdentifiez ascendant Esports-talente et en croissancede Gaming-Communities, avant qu'ils n'atteignent leur apogée. Scoutez la prochaine génération.
Learn more