BRANCHE
Understand your audience beyond the stadium — across markets, behaviors, and commercial value.
Fan-Intelligence · Sponsorship fit · Global expansion
Industry
From sponsorship to international expansion — turn fan intelligence into revenue.
Le défi
Sportteams wissen, qui dans le Stadion sitzt, mais nicht, qui ihnen digital folgt. Fan bases span 172 countries, yet insights stop at the stadium gate. Sponsorship deals are negotiated on reach estimates, not audience overlap. Die équipes, les abseits du Platzes gagnent, sont diejenigen, les leur entière audience comprennent — pas seulement les 50.000 sur le Raengen.
Comment Rascasse aide
Comprenez pas seulement, qui votre Fans sont — mais où Vous en croissance, quels marques correspondent et comment Vous monetarisieren peuvent.
Comprenez, où votre Fans sont — et où Vous en croissance peuvent. Identify high-potential international markets with real demand signals.
Gehen Vous sur "Fans" au-delà. Comprenez intérêtn, comportements et kommerziellen Wert — not just demographics. Know what your audience actually cares about.
Trouvez marques, les réellement à votre audience correspondent — basé sur réellem chevauchement d.audience, pas hypothèses.
See It In Action
audiencesverteilung sur 170+ Laender — avec affinité, marques-Fit et croissancessignalen.
Audience Understanding
Understand interests, lifestyles, and commercial behavior — not just demographics. See what drives your audience beyond matchday.
Sponsorship Intelligence
Find brands with real audience overlap — not assumptions. Overlap scores, affinity data, and commercial relevance in one view.
| Brand | Overlap | Affinity | Fit |
|---|---|---|---|
| ADAdidas | 89% | 4.2x | 98% |
| TMT-Mobile | 76% | 3.1x | 84% |
| SMSamsung | 72% | 2.8x | 79% |
| RVRevolut | 68% | 2.6x | 74% |
Cas d'usage
Find brands that truly match your audience. Quantify overlap and affinity to build compelling, data-backed pitches.
Identify markets with real fan demand. Map concentrations across 172 countries and prioritize high-growth regions.
Understand your audience beyond matchday. Interests, media habits, and lifestyle clusters that inform engagement and activation strategy.
Turn fan intelligence into revenue. From merchandise to media rights — use audience data to unlock new commercial opportunities.
Services clés pour Sport
Find and activate high-fit brand partners. Data-backed partnership valuations that close deals.
Expand into markets with proven demand. Map fan concentrations to guide commercial strategy.
Understand your audience in depth. Interests, behaviors, and commercial potential across all markets.
Étude de cas
A European football league used Rascasse to map the audience profiles of all its member clubs. By quantifying fan-brand overlap across 200+ categories, the league identified 312 potential brand partners with high audience fit — unlocked through audience intelligence, not traditional sales. In the first season, 28 partnerships were closed for a combined deal value of EUR 4.2M. Not based on guesswork — but on real audience overlap and demand.