Service
Place outdoor campaigns where your audience actually lives, works and moves.
The Challenge
50,000 people passing a billboard means nothing if only 3% match your target audience. Meanwhile, there's a neighborhood 2km away where 40% of residents are your exact target — and no one's advertising there. Traditional OOH optimizes for eyeballs. You need to optimize for the right eyeballs. Rascasse shows you where your audience actually is — at postal-code precision.
How It Works
Replace traffic-based guessing with audience-based precision. Know exactly where to place — and where not to waste a single euro.
Postal-code level heat map showing where your target audience is concentrated. See which neighborhoods, districts, and corridors have the highest density of the people you need to reach.
Every potential OOH location scored by audience match, competitive presence, and cost efficiency. Stop buying the most expensive spots. Start buying the most effective ones.
Recommendations for which neighborhoods, transit routes, and locations deliver highest audience overlap per euro spent. Maximize reach to the people who actually matter.
See It In Action
Real audience density data, real location scoring — not traffic-count folklore.
Audience Heat Map
Postal-code level audience density for any target group. Instantly identify which neighborhoods over-index — and which ones waste your OOH budget.
Placement Optimization
Every billboard location scored and ranked — not by traffic volume, but by how efficiently it reaches your actual target audience.
| Location | PLZ | Audience Match | Daily Traffic | Efficiency |
|---|---|---|---|---|
| 01 Ku'damm / Halensee | 10709 | 42% | 38K | 96 |
| 02 Savignyplatz | 10623 | 39% | 29K | 91 |
| 03 Friedrichstr. / Mitte | 10117 | 36% | 52K | 88 |
| 04 Kollwitzplatz | 10435 | 33% | 21K | 82 |
| 05 Grunewald / Hagenstr. | 14193 | 47% | 8K | 79 |
Benefits
Understand not just foot traffic — but whether the right people pass by.
Stop paying for eyeballs. Start paying for the right eyeballs. Audience match beats traffic volume every time — and the data proves it.
Know which Stadtteil to plaster and which to skip. Audience density mapped at postal-code level for every neighborhood in your campaign area.
Every euro goes to locations with proven audience concentration. No more premium prices for high-traffic, low-match locations that look good on paper but deliver nothing.
Use Cases
Map audience density across a city and select billboard locations based on audience match, not just traffic volume. Know which streets, intersections, and districts put your message in front of the people who matter.
Identify which bus lines, tram routes, and subway stations pass through high-density audience neighborhoods. Buy transit media that follows your audience's commute — not just the busiest routes.
Find the perfect neighborhood for your pop-up. Audience density data reveals which areas have the highest walk-in potential from your target demographic — not just foot traffic.
Promoting a concert, exhibition, or launch event? Place OOH ads in the neighborhoods where your likely attendees actually live and commute. Precision promotion that fills seats.