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Industries

Audience intelligence for ten industries

The challenges we hear most in each industry, and the use cases that answer them.

Industry by industry

The questions each industry brings

Ten industries, the challenges we hear most in each, and where to start.

Sport

Clubs, leagues, federations, events and the brands around them use Rascasse for sponsorship, tickets, hospitality, media and international growth, from what fans actually do.

What we hear most

  • Sponsorship pressure
  • Fans beyond the stadium
  • International growth
All of it for Sport →

Media & Entertainment

Broadcasters, streamers, publishers and studios use Rascasse to describe their audiences, plan content, win advertisers and sponsors, and time their releases.

What we hear most

  • Reach is not enough
  • Content risk
  • Competition for attention
All of it for Media & Entertainment →

Automotive & Mobility

Car makers, dealers and mobility brands use Rascasse to understand buyers, size markets, choose partners and sponsorships, and track their share of demand by model and region.

What we hear most

  • Electric transition
  • New competitors
  • Model launches
All of it for Automotive & Mobility →

Finance & Insurance

Banks, insurers and fintechs use Rascasse to understand customer segments, choose sponsorships and partners, plan media and track share against challengers.

What we hear most

  • Challenger brands
  • Trust
  • Young customers
All of it for Finance & Insurance →

Industries × areas

Where each industry starts

Which solution areas each industry works with, by number of use cases.

AudienceMarketsBrandTrendsMediaTalentSponsorshipLive
Sport1Audience Intelligence: Cultural Relevance1Markets & Locations: International Expansion···1Talent & Creators: Athlete & Player Value3Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Activation, Sponsorship Impact2Live, Events & Tickets: Ticket Sales, Hospitality & Premium Sales
Music & Live···1Trends & Content: Seasonality & Timing·1Talent & Creators: Talent Scouting & A&R1Sponsorship & Partnerships: Sponsorship Matching & Pitch3Live, Events & Tickets: Tour Planning, Event & Venue Programming, Ticket Sales
Media & Entertainment1Audience Intelligence: Audience Profiling··3Trends & Content: Content Strategy & Formats, Trend Detection, Seasonality & Timing·1Talent & Creators: Talent & Creator Matching1Sponsorship & Partnerships: Sponsorship Matching & Pitch·
FMCG & Food·1Markets & Locations: Market Sizing & Potential1Brand & Market Share: Share of Search & Market Share2Trends & Content: Trend Detection, Seasonality & Timing2Media & Activation: Media Planning, Paid Social & Programmatic·2Sponsorship & Partnerships: Sponsorship Matching & Pitch, Brand Partnerships & Co-Branding·
Retail·3Markets & Locations: Location Planning, Local Targeting & OOH, Market Sizing & Potential2Brand & Market Share: Competitive Intelligence, Share of Search & Market Share·1Media & Activation: Media Planning···
Automotive & Mobility1Audience Intelligence: Segmentation & Personas1Markets & Locations: Market Sizing & Potential2Brand & Market Share: Share of Search & Market Share, Competitive Intelligence···2Sponsorship & Partnerships: Brand Partnerships & Co-Branding, Sponsorship Impact·
Finance & Insurance2Audience Intelligence: Segmentation & Personas, Cultural Relevance·1Brand & Market Share: Share of Search & Market Share·1Media & Activation: Media Planning·2Sponsorship & Partnerships: Sponsorship Matching & Pitch, Sponsorship Impact·
Travel & Hospitality1Audience Intelligence: Audience Profiling1Markets & Locations: International Expansion·2Trends & Content: Seasonality & Timing, Trend Detection1Media & Activation: Media Planning·1Sponsorship & Partnerships: Brand Partnerships & Co-Branding·
Fashion & Beauty1Audience Intelligence: Cultural Relevance·1Brand & Market Share: Share of Search & Market Share1Trends & Content: Trend Detection1Media & Activation: Paid Social & Programmatic1Talent & Creators: Talent & Creator Matching1Sponsorship & Partnerships: Brand Partnerships & Co-Branding·
Gaming & Tech1Audience Intelligence: Audience Profiling1Markets & Locations: International Expansion1Brand & Market Share: Share of Search & Market Share1Trends & Content: Trend Detection·1Talent & Creators: Talent & Creator Matching1Sponsorship & Partnerships: Brand Partnerships & Co-Branding·

Number of use cases per area. Each cell opens the area.

Your industry is not listed?

The method does not depend on the industry: any audience that leaves digital signals can be measured. Tell us your question, and we show you what the data says in a 45-minute session.

Book a 45-minute session

FAQ

Questions we hear

Do you only work with sport and entertainment?

No. Brands in FMCG, retail, automotive, finance, travel, fashion and tech use the same data as clubs and promoters. The questions differ, the method is the same.

Can you compare our industry with another one?

Yes. Audiences from different industries are measured on the same scale, which is how partnerships and co-branding opportunities are found.

How current is the data?

Updated quarterly, with 4 to 10+ years of history, in 200+ countries.

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards
What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
Live, Events & Tickets