Sponsorship Intelligence
Rascasse gives sponsorship teams a complete, data-driven toolkit — from finding the perfect rights holder to measuring campaign ROI across 17 countries. Stop guessing which partnerships work. Start knowing.
The Workflow
Discover best-fit sponsors by real audience affinity.
The Partner Finder ranks thousands of potential sponsors by fan overlap, regional presence, and growth momentum. Filter by strategy: High-Affinity, Growth Partner, Endemic, or Seasonal.
Identify matching talent for your brand.
Search across athletes, musicians, influencers, and public figures. See audience overlap, demographic match, and psychographic alignment with your brand's audience.
Map industry affinities for your audience.
Understand which industries and categories resonate with your fan base. See affinity scores, audience overlap percentages, and identify unexpected sponsorship opportunities.
Build an activation strategy based on audience data.
Seasonal activation planner with month-by-month data. Regional heatmaps show where to activate. Venn diagrams visualize audience overlap between brand and rights holder.
Track sponsorship ROI with search data.
Before/after analysis of brand search volume during sponsorship periods. Measure lift in awareness, geographic expansion, and audience composition changes.
Key Capabilities
High-Affinity, Growth Partner, Endemic, Seasonal — choose a strategy and get ranked partner recommendations instantly.
Venn diagram visualizations of fan overlap between brand and rights holder. See shared audience size and unique reach potential.
Composite score combining affinity, overlap, growth momentum, regional fit, and seasonal alignment into a single ranking metric.
Export shortlists, audience data, and activation plans to Excel for presentations and stakeholder alignment.
Audience data across 17 countries — perfect for international sponsorship portfolios and cross-market activation planning.
Works both ways — brands find rights holders, and rights holders find sponsors. Same data, different perspective.