For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | FFIFA World Cup 2026 | 251M | 29.6% | 37.2 | 34.7% | Soccer |
| 2 | NNFL | 144M | 61.0% | 37.0 | 45.1% | American football |
| 3 | NNBA | 114M | 35.3% | 36.0 | 39.3% | Basketball |
| 4 | BBasketball | 99M | 24.9% | 39.0 | 43.0% | Sport |
| 5 | FFIFA World Cup | 98M | 13.9% | 37.4 | 32.4% | Soccer |
| 6 | AAmerican football | 88M | 35.2% | 38.1 | 44.6% | Sport |
| 7 | SSoccer | 85M | 15.7% | 39.1 | 45.5% | Sport |
| 8 | BBaseball | 83M | 30.3% | 38.7 | 44.7% | Sport |
| 9 | GGolf | 73M | 23.1% | 42.8 | 42.9% | Sport |
| 10 | MMLB | 69M | 41.2% | 36.7 | 40.6% | Baseball |
| 11 | TTraining | 67M | 24.8% | 41.7 | 50.2% | |
| 12 | LLeBron James | 63M | 58.2% | 33.0 | 39.7% | Basketball |
| 13 | EESPN | 58M | 66.1% | 37.4 | 36.7% | Sport |
| 14 | TTeam sport | 57M | 26.4% | — | — | |
| 15 | UUltimate Fighting Championship | 56M | 31.3% | 36.3 | 25.3% | Martial art |
| 16 | CCollege football | 49M | 85.9% | 37.5 | 44.0% | Sport |
| 17 | SStrength training | 48M | 22.5% | 40.7 | 48.7% | |
| 18 | WWWE | 46M | 36.4% | 38.9 | 29.2% | Wrestling |
| 19 | LLos Angeles Lakers | 45M | 47.1% | 32.0 | 38.2% | Basketball |
| 20 | PPlanet Fitness | 44M | 82.0% | 36.5 | 57.9% | |
| 21 | RRugby league | 44M | 34.6% | 37.4 | 43.4% | |
| 22 | WWeight training | 43M | 19.0% | 41.2 | 50.1% | |
| 23 | MMartial arts | 41M | 24.0% | 39.5 | 34.4% | Sport |
| 24 | OOutdoor enthusiast | 40M | 27.4% | 43.6 | 44.0% | |
| 25 | NNBA Finals | 40M | 44.2% | 32.4 | 41.8% | Basketball |
| 26 | GGolden State Warriors | 39M | 45.9% | 32.2 | 41.1% | Basketball |
| 27 | SSwimming pool | 39M | 21.3% | 44.0 | 57.8% | |
| 28 | FFishing | 39M | 24.5% | 43.5 | 41.3% | Sport |
| 29 | SSwimming | 39M | 16.3% | 43.6 | 52.3% | Sport |
| 30 | NNBA playoffs | 38M | 45.7% | 32.1 | 41.8% | Basketball |
| 31 | MMixed martial arts | 37M | 27.2% | 39.7 | 26.8% | Sport |
| 32 | RReal Madrid Club de Fútbol | 37M | 8.5% | 33.2 | 34.8% | Soccer |
| 33 | YYoga | 36M | 19.2% | 41.6 | 63.3% | Sport |
| 34 | FFC Barcelona | 35M | 11.0% | 34.7 | 36.9% | Soccer |
| 35 | SSports equipment | 35M | 28.7% | 39.8 | 48.4% | |
| 36 | CCBS Sports | 34M | 83.0% | 43.2 | 31.7% | Sport |
| 37 | PPGA Tour | 34M | 50.1% | 37.5 | 35.9% | Golf |
| 38 | GGolf course | 34M | 31.1% | 43.9 | 42.0% | |
| 39 | TTrack and field | 34M | 29.0% | 38.7 | 48.0% | Sport |
| 40 | WWNBA | 33M | 73.0% | 37.6 | 40.0% | Basketball |
| 41 | RRunning | 33M | 20.9% | 40.6 | 53.1% | |
| 42 | CCollege basketball | 33M | 47.2% | 35.1 | 34.3% | Basketball |
| 43 | NNBA TV | 32M | 96.4% | 31.5 | 37.5% | Sport |
| 44 | UUEFA Champions League | 32M | 8.7% | 33.6 | 29.6% | Soccer |
| 45 | MMen's Fitness | 31M | 21.9% | 37.9 | 41.0% | |
| 46 | GGolf club | 31M | 26.1% | 38.4 | 35.6% | |
| 47 | VVolleyball | 30M | 14.1% | 37.4 | 40.6% | Sport |
| 48 | CCombat sport | 30M | 23.9% | 35.5 | 24.6% | Sport |
| 49 | NNHL | 30M | 40.9% | 37.8 | 35.7% | Ice hockey |
| 50 | NNew England Patriots | 30M | 80.5% | 37.6 | 32.8% | American football |
| 51 | DDick's Sporting Goods | 29M | 94.0% | 36.8 | 43.2% | |
| 52 | CChicago Bears | 29M | 87.8% | 37.5 | 31.1% | American football |
| 53 | IIce hockey | 29M | 31.6% | 36.6 | 40.2% | Sport |
| 54 | PProfessional wrestling | 29M | 29.0% | 37.9 | 30.5% | Martial art |
| 55 | NNFL Network | 29M | 98.8% | 34.5 | 40.6% | Sport |
| 56 | BBuffalo Bills | 29M | 81.0% | 38.0 | 29.1% | American football |
| 57 | NNew York Yankees | 29M | 76.1% | 35.4 | 40.2% | Baseball |
| 58 | GGolf equipment | 28M | 27.8% | 37.1 | 33.3% | |
| 59 | PPersonal trainer | 28M | 25.1% | 37.8 | 56.2% | |
| 60 | WWrestling | 27M | 27.8% | 36.4 | 24.5% | Sport |
| 61 | PPittsburgh Steelers | 27M | 87.9% | 36.6 | 31.7% | American football |
| 62 | PPhysical strength | 27M | 33.5% | 43.4 | 56.2% | |
| 63 | GGreen Bay Packers | 27M | 86.6% | 37.6 | 31.0% | American football |
| 64 | TTeam | 27M | 30.0% | 40.0 | 46.8% | |
| 65 | TTrophy hunting | 26M | 53.6% | 38.7 | 39.3% | |
| 66 | NNASCAR | 26M | 68.2% | 42.2 | 31.2% | Motorsport |
| 67 | PPhiladelphia Eagles | 26M | 83.5% | 35.6 | 39.0% | American football |
| 68 | SShedeur Sanders | 26M | 92.8% | 35.9 | 39.5% | American football |
| 69 | FFishing reel | 26M | 29.4% | 38.9 | 31.3% | |
| 70 | MMuscle & Fitness | 26M | 21.4% | 36.7 | 43.4% | |
| 71 | LLamine Yamal | 26M | 15.7% | 33.4 | 32.9% | Soccer |
| 72 | TTurkey hunting | 26M | 56.2% | 38.4 | 39.6% | |
| 73 | GGolf ball | 25M | 25.7% | 37.3 | 33.1% | |
| 74 | CCycling | 25M | 19.3% | 40.7 | 38.4% | Sport |
| 75 | GGymnastics | 25M | 19.5% | 36.8 | 50.9% | Sport |
| 76 | CChicago Bulls | 24M | 56.2% | 30.9 | 38.0% | Basketball |
| 77 | SShooting sport | 24M | 44.1% | 39.0 | 38.4% | Sport |
| 78 | TTennis | 24M | 16.0% | 41.1 | 42.4% | Sport |
| 79 | DDetroit Lions | 24M | 87.1% | 39.6 | 29.0% | American football |
| 80 | SSkiing | 24M | 17.9% | 38.8 | 44.0% | Sport |
| 81 | BBoston Celtics | 24M | 55.7% | 31.3 | 37.9% | Basketball |
| 82 | CCrossFit | 24M | 23.4% | 40.7 | 51.7% | Sport |
| 83 | KKansas City Chiefs | 24M | 77.5% | 35.2 | 40.2% | American football |
| 84 | OOklahoma City Thunder | 24M | 58.7% | 30.4 | 42.3% | Basketball |
| 85 | GGolf Channel | 24M | 84.8% | 37.3 | 35.7% | Sport |
| 86 | MMasters Tournament | 23M | 63.1% | 37.3 | 34.6% | Golf |
| 87 | CCabela's | 23M | 77.2% | 38.8 | 40.2% | |
| 88 | MMiami Heat | 23M | 60.2% | 31.2 | 39.9% | Basketball |
| 89 | FFox hunting | 23M | 47.1% | 38.2 | 38.2% | |
| 90 | RRodeo | 23M | 39.5% | 38.2 | 49.0% | |
| 91 | EExtreme sport | 23M | 21.4% | 39.2 | 37.6% | Sport |
| 92 | LLos Angeles Dodgers | 23M | 74.9% | 32.3 | 42.2% | Baseball |
| 93 | DDenver Nuggets | 23M | 53.3% | 35.0 | 46.7% | Basketball |
| 94 | CCoach (sport) | 22M | 29.9% | — | — | |
| 95 | WWinter sport | 22M | 22.6% | 36.5 | 40.8% | |
| 96 | CChicago Cubs | 22M | 87.6% | 37.2 | 38.2% | Baseball |
| 97 | AAustralian Open (golf) | 22M | 14.0% | 41.3 | 0.0% | Golf |
| 98 | SSuper Bowl | 22M | 60.8% | 33.9 | 44.1% | American football |
| 99 | WWalking | 22M | 21.8% | 43.7 | 60.1% | Sport |
| 100 | RRecreational fishing | 22M | 35.7% | 38.5 | 35.3% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular sports audiences compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each sports audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest sports audience in United States?
FIFA World Cup 2026 currently leads with an estimated audience of 251M people in United States.