For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RReal Madrid Club de Fútbol | 38M | 8.6% | 33.2 | 34.8% | Soccer |
| 2 | LLos Angeles Lakers | 36M | 42.2% | 32.0 | 38.2% | Basketball |
| 3 | GGolden State Warriors | 33M | 38.1% | 32.2 | 41.1% | Basketball |
| 4 | CChicago Bears | 29M | 85.1% | 37.5 | 31.1% | American football |
| 5 | NNew England Patriots | 28M | 78.8% | 37.6 | 32.8% | American football |
| 6 | BBuffalo Bills | 28M | 77.5% | 38.0 | 29.1% | American football |
| 7 | FFC Barcelona | 27M | 10.6% | 34.7 | 36.9% | Soccer |
| 8 | NNew York Yankees | 26M | 67.8% | 35.4 | 40.2% | Baseball |
| 9 | GGreen Bay Packers | 26M | 81.9% | 37.6 | 31.0% | American football |
| 10 | PPittsburgh Steelers | 25M | 84.2% | 36.6 | 31.7% | American football |
| 11 | OOklahoma City Thunder | 24M | 52.5% | 30.4 | 42.3% | Basketball |
| 12 | DDenver Nuggets | 24M | 48.0% | 35.0 | 46.7% | Basketball |
| 13 | KKansas City Chiefs | 23M | 74.0% | 35.2 | 40.2% | American football |
| 14 | BBoston Celtics | 23M | 51.0% | 31.3 | 37.9% | Basketball |
| 15 | PPhiladelphia Eagles | 23M | 78.3% | 35.6 | 39.0% | American football |
| 16 | CChicago Bulls | 23M | 51.4% | 30.9 | 38.0% | Basketball |
| 17 | MMiami Heat | 23M | 53.8% | 31.2 | 39.9% | Basketball |
| 18 | DDetroit Lions | 23M | 82.6% | 39.6 | 29.0% | American football |
| 19 | DDetroit Tigers | 22M | 84.6% | 41.8 | 38.2% | Baseball |
| 20 | CChicago Cubs | 21M | 83.9% | 37.2 | 38.2% | Baseball |
| 21 | DDenver Broncos | 21M | 86.8% | 40.0 | 28.6% | American football |
| 22 | AAtlanta Braves | 20M | 86.4% | 38.0 | 32.4% | Baseball |
| 23 | SSeattle Seahawks | 19M | 80.2% | 38.0 | 32.4% | American football |
| 24 | LLos Angeles Dodgers | 19M | 73.6% | 32.3 | 42.2% | Baseball |
| 25 | SSan Antonio Spurs | 19M | 60.6% | 30.4 | 40.7% | Basketball |
| 26 | CCleveland Cavaliers | 18M | 56.5% | 30.4 | 39.6% | Basketball |
| 27 | DDallas Cowboys | 18M | 75.6% | 37.2 | 33.0% | American football |
| 28 | MMilwaukee Bucks | 18M | 58.2% | 32.6 | 46.3% | Basketball |
| 29 | NNew York Knicks | 18M | 60.7% | 30.4 | 42.7% | Basketball |
| 30 | SSan Francisco 49ers | 18M | 77.9% | 35.4 | 30.5% | American football |
| 31 | HHouston Rockets | 17M | 55.2% | 30.7 | 40.7% | Basketball |
| 32 | CCleveland Browns | 17M | 78.6% | 34.9 | 33.8% | American football |
| 33 | DDetroit Pistons | 17M | 69.7% | 30.7 | 41.5% | Basketball |
| 34 | MMinnesota Vikings | 17M | 83.6% | 39.4 | 28.1% | American football |
| 35 | MManchester United F.C. | 16M | 7.1% | 32.1 | 31.8% | Soccer |
| 36 | MMiami Dolphins | 16M | 75.8% | 35.2 | 32.8% | American football |
| 37 | SSt. Louis Cardinals | 16M | 87.0% | 38.6 | 38.3% | Baseball |
| 38 | DDallas Mavericks | 16M | 52.8% | 31.2 | 41.5% | Basketball |
| 39 | MMilwaukee Brewers | 16M | 86.3% | 40.0 | 38.0% | Baseball |
| 40 | TTampa Bay Buccaneers | 16M | 78.5% | 37.1 | 32.0% | American football |
| 41 | UUNC Tarheels Basketball | 15M | 99.9% | — | — | Basketball |
| 42 | BBoston Red Sox | 15M | 74.7% | 37.6 | 34.5% | Baseball |
| 43 | LLos Angeles Rams | 15M | 79.5% | 35.9 | 30.0% | American football |
| 44 | SSeattle Mariners | 14M | 74.0% | 38.2 | 37.4% | Baseball |
| 45 | LLas Vegas Raiders | 14M | 79.2% | 37.3 | 30.2% | American football |
| 46 | PPortland Trail Blazers | 14M | 59.6% | 30.5 | 43.1% | Basketball |
| 47 | PPhoenix Suns | 14M | 53.7% | 29.6 | 40.5% | Basketball |
| 48 | HHouston Texans | 14M | 84.6% | 35.3 | 36.2% | American football |
| 49 | MMinnesota Timberwolves | 13M | 60.1% | 28.8 | 41.5% | Basketball |
| 50 | BBaltimore Ravens | 13M | 78.8% | 39.2 | 28.0% | American football |
| 51 | NNew York Giants | 13M | 82.0% | 38.0 | 30.1% | American football |
| 52 | IIndiana Hoosiers football | 13M | 96.7% | 38.2 | 43.6% | American football |
| 53 | BBrooklyn Nets | 13M | 56.6% | 30.3 | 41.1% | Basketball |
| 54 | PPhiladelphia 76ers | 13M | 61.4% | 30.1 | 40.1% | Basketball |
| 55 | HHouston Astros | 13M | 81.1% | 36.3 | 36.8% | Baseball |
| 56 | MManchester City F.C. | 13M | 7.9% | 32.6 | 30.7% | Soccer |
| 57 | IIndianapolis Colts | 12M | 80.6% | 35.0 | 36.0% | American football |
| 58 | CCarolina Panthers | 12M | 83.0% | 37.5 | 35.7% | American football |
| 59 | NNew Orleans Saints | 12M | 80.0% | 36.6 | 33.8% | American football |
| 60 | TTexas Rangers (baseball) | 12M | 73.7% | 39.2 | 36.4% | Baseball |
| 61 | CCleveland Guardians | 12M | 83.3% | 38.5 | 35.2% | Baseball |
| 62 | AAtlanta Hawks | 12M | 62.9% | 29.6 | 42.3% | Basketball |
| 63 | LLSU Tigers football | 12M | 91.1% | 36.7 | 30.3% | American football |
| 64 | PPittsburgh Pirates | 11M | 78.2% | 41.4 | 34.6% | Baseball |
| 65 | UUtah Jazz | 11M | 58.3% | 29.5 | 42.6% | Basketball |
| 66 | AAtlanta Falcons | 11M | 85.8% | 37.3 | 30.2% | American football |
| 67 | CCharlotte Hornets | 11M | 60.6% | 29.4 | 42.5% | Basketball |
| 68 | UUnitedHealthcare (cycling team) | 11M | 99.8% | — | — | |
| 69 | CCincinnati Reds | 11M | 82.7% | 42.4 | 40.1% | Baseball |
| 70 | CCincinnati Bengals | 11M | 80.1% | 38.1 | 29.3% | American football |
| 71 | MMinnesota Twins | 10M | 79.2% | 40.0 | 44.4% | Baseball |
| 72 | IIndiana Fever | 10M | 77.3% | 42.0 | 57.0% | Basketball |
| 73 | MMinnesota Wild | 10M | 80.5% | 36.9 | 43.6% | Ice hockey |
| 74 | AArizona Cardinals | 10M | 83.2% | 42.8 | 28.5% | American football |
| 75 | LLos Angeles Clippers | 9.9M | 56.6% | 27.9 | 41.9% | Basketball |
| 76 | MMaxPreps | 9.9M | 97.7% | 37.4 | 19.9% | |
| 77 | RRed's | 9.9M | 77.1% | — | — | |
| 78 | NNew York Jets | 9.9M | 81.9% | 36.6 | 31.1% | American football |
| 79 | SSacramento Kings | 9.7M | 56.6% | 30.1 | 42.0% | Basketball |
| 80 | DDuke Blue Devils men's basketball | 9.3M | 85.6% | 39.0 | 35.7% | Basketball |
| 81 | WWashington Wizards | 9.3M | 59.7% | 28.6 | 41.6% | Basketball |
| 82 | JJacksonville Jaguars | 9M | 84.0% | 40.4 | 27.8% | American football |
| 83 | TTennessee Titans | 8.9M | 81.8% | 38.6 | 30.4% | American football |
| 84 | SSavannah Bananas | 8.9M | 93.4% | 38.3 | 45.5% | Baseball |
| 85 | OOle Miss Rebels football | 8.8M | 95.8% | 37.7 | 43.4% | American football |
| 86 | PPhiladelphia Phillies | 8.7M | 82.6% | 38.3 | 34.9% | Baseball |
| 87 | NNew York Mets | 8.7M | 75.8% | 34.0 | 35.8% | Baseball |
| 88 | NNew Orleans Pelicans | 8.5M | 58.1% | 29.1 | 42.4% | Basketball |
| 89 | CChicago White Sox | 8.5M | 86.5% | 40.6 | 31.6% | Baseball |
| 90 | VVegas Golden Knights | 8.4M | 57.6% | 37.4 | 39.9% | Ice hockey |
| 91 | TTennessee Volunteers football | 8.3M | 93.0% | 39.8 | 41.6% | American football |
| 92 | MMontreal Canadiens | 8.1M | 41.6% | 34.1 | 32.0% | Ice hockey |
| 93 | TTexas A&M Aggies football | 8M | 89.8% | 36.0 | 40.8% | American football |
| 94 | LLiverpool F.C. | 7.9M | 11.6% | 32.3 | 32.4% | Soccer |
| 95 | CChelsea F.C. | 7.9M | 10.1% | 32.8 | 35.1% | Soccer |
| 96 | SSouth Carolina Gamecocks women's basketball | 7.5M | 99.9% | — | — | Basketball |
| 97 | IIndiana Pacers | 7.5M | 55.5% | 30.5 | 40.8% | Basketball |
| 98 | CClemson Tigers football | 7.5M | 93.2% | 38.4 | 32.6% | American football |
| 99 | PPickleball | 7.4M | 32.6% | 46.1 | 46.6% | |
| 100 | BBuffalo Sabres | 7.3M | 71.5% | 39.1 | 33.6% | Ice hockey |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest team in United States?
Real Madrid Club de Fútbol currently leads with an estimated audience of 38M people in United States.