For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLos Angeles Lakers | 45M | 47.1% | 32.0 | 38.2% | Basketball |
| 2 | GGolden State Warriors | 39M | 45.9% | 32.2 | 41.1% | Basketball |
| 3 | RReal Madrid Club de Fútbol | 37M | 8.5% | 33.2 | 34.8% | Soccer |
| 4 | FFC Barcelona | 35M | 11.0% | 34.7 | 36.9% | Soccer |
| 5 | NNew England Patriots | 30M | 80.5% | 37.6 | 32.8% | American football |
| 6 | CChicago Bears | 29M | 87.8% | 37.5 | 31.1% | American football |
| 7 | BBuffalo Bills | 29M | 81.0% | 38.0 | 29.1% | American football |
| 8 | NNew York Yankees | 29M | 76.1% | 35.4 | 40.2% | Baseball |
| 9 | PPittsburgh Steelers | 27M | 87.9% | 36.6 | 31.7% | American football |
| 10 | GGreen Bay Packers | 27M | 86.6% | 37.6 | 31.0% | American football |
| 11 | PPhiladelphia Eagles | 26M | 83.5% | 35.6 | 39.0% | American football |
| 12 | CChicago Bulls | 24M | 56.2% | 30.9 | 38.0% | Basketball |
| 13 | DDetroit Lions | 24M | 87.1% | 39.6 | 29.0% | American football |
| 14 | BBoston Celtics | 24M | 55.7% | 31.3 | 37.9% | Basketball |
| 15 | KKansas City Chiefs | 24M | 77.5% | 35.2 | 40.2% | American football |
| 16 | OOklahoma City Thunder | 24M | 58.7% | 30.4 | 42.3% | Basketball |
| 17 | MMiami Heat | 23M | 60.2% | 31.2 | 39.9% | Basketball |
| 18 | LLos Angeles Dodgers | 23M | 74.9% | 32.3 | 42.2% | Baseball |
| 19 | DDenver Nuggets | 23M | 53.3% | 35.0 | 46.7% | Basketball |
| 20 | CChicago Cubs | 22M | 87.6% | 37.2 | 38.2% | Baseball |
| 21 | SSeattle Seahawks | 22M | 81.4% | 38.0 | 32.4% | American football |
| 22 | DDenver Broncos | 21M | 85.8% | 40.0 | 28.6% | American football |
| 23 | DDetroit Tigers | 21M | 86.8% | 41.8 | 38.2% | Baseball |
| 24 | AAtlanta Braves | 21M | 88.2% | 38.0 | 32.4% | Baseball |
| 25 | DDallas Cowboys | 20M | 81.8% | 37.2 | 33.0% | American football |
| 26 | NNew York Knicks | 20M | 62.5% | 30.4 | 42.7% | Basketball |
| 27 | SSan Antonio Spurs | 20M | 57.9% | 30.4 | 40.7% | Basketball |
| 28 | MManchester United F.C. | 19M | 6.9% | 32.1 | 31.8% | Soccer |
| 29 | CCleveland Cavaliers | 18M | 55.4% | 30.4 | 39.6% | Basketball |
| 30 | MMilwaukee Bucks | 18M | 60.2% | 32.6 | 46.3% | Basketball |
| 31 | SSan Francisco 49ers | 18M | 78.5% | 35.4 | 30.5% | American football |
| 32 | HHouston Rockets | 18M | 58.0% | 30.7 | 40.7% | Basketball |
| 33 | CCleveland Browns | 18M | 83.6% | 34.9 | 33.8% | American football |
| 34 | DDallas Mavericks | 17M | 62.4% | 31.2 | 41.5% | Basketball |
| 35 | MMinnesota Vikings | 17M | 84.2% | 39.4 | 28.1% | American football |
| 36 | MMiami Dolphins | 17M | 80.5% | 35.2 | 32.8% | American football |
| 37 | BBoston Red Sox | 17M | 76.5% | 37.6 | 34.5% | Baseball |
| 38 | DDetroit Pistons | 16M | 70.8% | 30.7 | 41.5% | Basketball |
| 39 | TTampa Bay Buccaneers | 16M | 79.2% | 37.1 | 32.0% | American football |
| 40 | UUNC Tarheels Basketball | 16M | 99.9% | — | — | Basketball |
| 41 | LLos Angeles Rams | 15M | 83.3% | 35.9 | 30.0% | American football |
| 42 | MMilwaukee Brewers | 15M | 87.8% | 40.0 | 38.0% | Baseball |
| 43 | SSt. Louis Cardinals | 15M | 90.4% | 38.6 | 38.3% | Baseball |
| 44 | MManchester City F.C. | 15M | 7.1% | 32.6 | 30.7% | Soccer |
| 45 | NNew York Giants | 15M | 85.1% | 38.0 | 30.1% | American football |
| 46 | LLas Vegas Raiders | 15M | 83.3% | 37.3 | 30.2% | American football |
| 47 | BBaltimore Ravens | 14M | 82.6% | 39.2 | 28.0% | American football |
| 48 | SSeattle Mariners | 14M | 77.6% | 38.2 | 37.4% | Baseball |
| 49 | BBrooklyn Nets | 14M | 58.8% | 30.3 | 41.1% | Basketball |
| 50 | HHouston Texans | 14M | 87.3% | 35.3 | 36.2% | American football |
| 51 | IIndiana Hoosiers football | 14M | 96.6% | 38.2 | 43.6% | American football |
| 52 | PPortland Trail Blazers | 14M | 62.6% | 30.5 | 43.1% | Basketball |
| 53 | MMinnesota Timberwolves | 13M | 62.7% | 28.8 | 41.5% | Basketball |
| 54 | PPhiladelphia 76ers | 13M | 61.8% | 30.1 | 40.1% | Basketball |
| 55 | PPhoenix Suns | 13M | 60.3% | 29.6 | 40.5% | Basketball |
| 56 | NNew Orleans Saints | 12M | 83.9% | 36.6 | 33.8% | American football |
| 57 | SSavannah Bananas | 12M | 93.9% | 38.3 | 45.5% | Baseball |
| 58 | MMaxPreps | 12M | 98.4% | 37.4 | 19.9% | |
| 59 | TTexas Rangers (baseball) | 12M | 73.9% | 39.2 | 36.4% | Baseball |
| 60 | IIndianapolis Colts | 12M | 77.8% | 35.0 | 36.0% | American football |
| 61 | CCarolina Panthers | 12M | 82.2% | 37.5 | 35.7% | American football |
| 62 | AAtlanta Hawks | 12M | 65.8% | 29.6 | 42.3% | Basketball |
| 63 | LLSU Tigers football | 12M | 93.7% | 36.7 | 30.3% | American football |
| 64 | AAtlanta Falcons | 12M | 88.5% | 37.3 | 30.2% | American football |
| 65 | CCincinnati Bengals | 12M | 85.8% | 38.1 | 29.3% | American football |
| 66 | HHouston Astros | 12M | 84.4% | 36.3 | 36.8% | Baseball |
| 67 | IIndiana Fever | 11M | 82.4% | 42.0 | 57.0% | Basketball |
| 68 | CCharlotte Hornets | 11M | 62.6% | 29.4 | 42.5% | Basketball |
| 69 | PPittsburgh Pirates | 11M | 85.1% | 41.4 | 34.6% | Baseball |
| 70 | CCincinnati Reds | 11M | 81.9% | 42.4 | 40.1% | Baseball |
| 71 | UUnitedHealthcare (cycling team) | 11M | 99.7% | — | — | |
| 72 | LLos Angeles Clippers | 11M | 58.4% | 27.9 | 41.9% | Basketball |
| 73 | RRed's | 10M | 76.5% | — | — | |
| 74 | DDuke Blue Devils men's basketball | 10M | 92.0% | 39.0 | 35.7% | Basketball |
| 75 | AArizona Cardinals | 10M | 81.4% | 42.8 | 28.5% | American football |
| 76 | NNew York Jets | 10M | 84.2% | 36.6 | 31.1% | American football |
| 77 | UUtah Jazz | 10M | 62.2% | 29.5 | 42.6% | Basketball |
| 78 | CCleveland Guardians | 10M | 84.5% | 38.5 | 35.2% | Baseball |
| 79 | MMinnesota Twins | 9.6M | 82.2% | 40.0 | 44.4% | Baseball |
| 80 | MMinnesota Wild | 9.4M | 82.2% | 36.9 | 43.6% | Ice hockey |
| 81 | SSacramento Kings | 9.3M | 63.0% | 30.1 | 42.0% | Basketball |
| 82 | NNew York Mets | 9.2M | 76.6% | 34.0 | 35.8% | Baseball |
| 83 | PPhiladelphia Phillies | 9.2M | 82.6% | 38.3 | 34.9% | Baseball |
| 84 | CChelsea F.C. | 9.2M | 9.9% | 32.8 | 35.1% | Soccer |
| 85 | OOle Miss Rebels football | 9.1M | 95.6% | 37.7 | 43.4% | American football |
| 86 | LLiverpool F.C. | 9M | 8.0% | 32.3 | 32.4% | Soccer |
| 87 | JJacksonville Jaguars | 9M | 85.8% | 40.4 | 27.8% | American football |
| 88 | TTennessee Titans | 8.8M | 85.5% | 38.6 | 30.4% | American football |
| 89 | WWashington Wizards | 8.8M | 62.5% | 28.6 | 41.6% | Basketball |
| 90 | CChicago White Sox | 8.5M | 84.1% | 40.6 | 31.6% | Baseball |
| 91 | NNew Orleans Pelicans | 8.5M | 61.5% | 29.1 | 42.4% | Basketball |
| 92 | PPittsburgh Penguins | 8.4M | 66.0% | 38.3 | 35.0% | Ice hockey |
| 93 | FFC Bayern Munich | 8.3M | 5.6% | 31.2 | 29.0% | Soccer |
| 94 | TTennessee Volunteers football | 8.2M | 95.2% | 39.8 | 41.6% | American football |
| 95 | SSan Francisco Giants | 7.7M | 80.2% | 38.0 | 36.4% | Baseball |
| 96 | CClemson Tigers football | 7.7M | 92.8% | 38.4 | 32.6% | American football |
| 97 | FFlorida State Seminoles football | 7.6M | 94.8% | 41.2 | 30.0% | American football |
| 98 | IIndiana Pacers | 7.5M | 61.1% | 30.5 | 40.8% | Basketball |
| 99 | BBaltimore Orioles | 7.5M | 72.5% | 39.3 | 35.6% | Baseball |
| 100 | SSouth Carolina Gamecocks women's basketball | 7.5M | 99.9% | — | — | Basketball |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest team in United States?
Los Angeles Lakers currently leads with an estimated audience of 45M people in United States.