For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RReal Madrid Club de Fútbol | 37M | 8.4% | 33.2 | 34.8% | Soccer |
| 2 | LLos Angeles Lakers | 36M | 42.2% | 32.0 | 38.2% | Basketball |
| 3 | GGolden State Warriors | 33M | 38.1% | 32.2 | 41.1% | Basketball |
| 4 | CChicago Bears | 29M | 85.3% | 37.5 | 31.1% | American football |
| 5 | BBuffalo Bills | 28M | 77.8% | 38.0 | 29.1% | American football |
| 6 | NNew England Patriots | 28M | 78.9% | 37.6 | 32.8% | American football |
| 7 | NNew York Yankees | 27M | 66.9% | 35.4 | 40.2% | Baseball |
| 8 | GGreen Bay Packers | 27M | 82.3% | 37.6 | 31.0% | American football |
| 9 | FFC Barcelona | 27M | 10.6% | 34.7 | 36.9% | Soccer |
| 10 | PPittsburgh Steelers | 26M | 84.5% | 36.6 | 31.7% | American football |
| 11 | DDetroit Tigers | 26M | 86.0% | 41.8 | 38.2% | Baseball |
| 12 | KKansas City Chiefs | 24M | 74.7% | 35.2 | 40.2% | American football |
| 13 | OOklahoma City Thunder | 24M | 52.5% | 30.4 | 42.3% | Basketball |
| 14 | DDenver Nuggets | 24M | 48.0% | 35.0 | 46.7% | Basketball |
| 15 | PPhiladelphia Eagles | 24M | 79.0% | 35.6 | 39.0% | American football |
| 16 | DDetroit Lions | 24M | 83.0% | 39.6 | 29.0% | American football |
| 17 | BBoston Celtics | 23M | 51.1% | 31.3 | 37.9% | Basketball |
| 18 | CChicago Bulls | 23M | 51.3% | 30.9 | 38.0% | Basketball |
| 19 | MMiami Heat | 22M | 53.3% | 31.2 | 39.9% | Basketball |
| 20 | DDenver Broncos | 21M | 86.9% | 40.0 | 28.6% | American football |
| 21 | CChicago Cubs | 21M | 84.0% | 37.2 | 38.2% | Baseball |
| 22 | LLos Angeles Dodgers | 19M | 73.6% | 32.3 | 42.2% | Baseball |
| 23 | SSeattle Seahawks | 19M | 80.1% | 38.0 | 32.4% | American football |
| 24 | SSan Antonio Spurs | 19M | 60.6% | 30.4 | 40.7% | Basketball |
| 25 | CCleveland Cavaliers | 18M | 56.3% | 30.4 | 39.6% | Basketball |
| 26 | CCleveland Browns | 18M | 79.3% | 34.9 | 33.8% | American football |
| 27 | DDallas Cowboys | 18M | 75.6% | 37.2 | 33.0% | American football |
| 28 | MMilwaukee Bucks | 18M | 58.3% | 32.6 | 46.3% | Basketball |
| 29 | SSan Francisco 49ers | 18M | 78.0% | 35.4 | 30.5% | American football |
| 30 | NNew York Knicks | 18M | 61.7% | 30.4 | 42.7% | Basketball |
| 31 | HHouston Rockets | 17M | 55.2% | 30.7 | 40.7% | Basketball |
| 32 | MMiami Dolphins | 17M | 76.5% | 35.2 | 32.8% | American football |
| 33 | AAtlanta Braves | 17M | 85.0% | 38.0 | 32.4% | Baseball |
| 34 | MMinnesota Vikings | 17M | 83.9% | 39.4 | 28.1% | American football |
| 35 | DDetroit Pistons | 17M | 69.5% | 30.7 | 41.5% | Basketball |
| 36 | MManchester United F.C. | 17M | 7.2% | 32.1 | 31.8% | Soccer |
| 37 | SSeattle Mariners | 17M | 76.8% | 38.2 | 37.4% | Baseball |
| 38 | SSt. Louis Cardinals | 16M | 87.3% | 38.6 | 38.3% | Baseball |
| 39 | MMilwaukee Brewers | 16M | 89.5% | 40.0 | 38.0% | Baseball |
| 40 | TTampa Bay Buccaneers | 16M | 79.0% | 37.1 | 32.0% | American football |
| 41 | DDallas Mavericks | 16M | 52.7% | 31.2 | 41.5% | Basketball |
| 42 | UUNC Tarheels Basketball | 15M | 99.9% | — | — | Basketball |
| 43 | BBoston Red Sox | 15M | 72.7% | 37.6 | 34.5% | Baseball |
| 44 | LLos Angeles Rams | 15M | 79.3% | 35.9 | 30.0% | American football |
| 45 | LLas Vegas Raiders | 14M | 79.3% | 37.3 | 30.2% | American football |
| 46 | BBaltimore Ravens | 14M | 79.4% | 39.2 | 28.0% | American football |
| 47 | HHouston Texans | 14M | 84.8% | 35.3 | 36.2% | American football |
| 48 | PPhoenix Suns | 14M | 53.9% | 29.6 | 40.5% | Basketball |
| 49 | PPortland Trail Blazers | 14M | 59.6% | 30.5 | 43.1% | Basketball |
| 50 | IIndiana Hoosiers football | 13M | 96.7% | 38.2 | 43.6% | American football |
| 51 | HHouston Astros | 13M | 81.9% | 36.3 | 36.8% | Baseball |
| 52 | NNew York Giants | 13M | 82.0% | 38.0 | 30.1% | American football |
| 53 | MMinnesota Timberwolves | 13M | 59.9% | 28.8 | 41.5% | Basketball |
| 54 | BBrooklyn Nets | 13M | 56.6% | 30.3 | 41.1% | Basketball |
| 55 | CCincinnati Reds | 13M | 84.5% | 42.4 | 40.1% | Baseball |
| 56 | PPhiladelphia 76ers | 13M | 61.5% | 30.1 | 40.1% | Basketball |
| 57 | IIndianapolis Colts | 12M | 80.8% | 35.0 | 36.0% | American football |
| 58 | MManchester City F.C. | 12M | 7.6% | 32.6 | 30.7% | Soccer |
| 59 | CCarolina Panthers | 12M | 83.0% | 37.5 | 35.7% | American football |
| 60 | NNew Orleans Saints | 12M | 80.1% | 36.6 | 33.8% | American football |
| 61 | CCleveland Guardians | 12M | 85.2% | 38.5 | 35.2% | Baseball |
| 62 | TTexas Rangers (baseball) | 12M | 74.7% | 39.2 | 36.4% | Baseball |
| 63 | RRed's | 12M | 79.9% | — | — | |
| 64 | AAtlanta Hawks | 12M | 62.8% | 29.6 | 42.3% | Basketball |
| 65 | AAtlanta Falcons | 12M | 86.0% | 37.3 | 30.2% | American football |
| 66 | UUtah Jazz | 11M | 58.3% | 29.5 | 42.6% | Basketball |
| 67 | CCharlotte Hornets | 11M | 60.6% | 29.4 | 42.5% | Basketball |
| 68 | SSavannah Bananas | 11M | 94.1% | 38.3 | 45.5% | Baseball |
| 69 | CCincinnati Bengals | 11M | 80.6% | 38.1 | 29.3% | American football |
| 70 | UUnitedHealthcare (cycling team) | 11M | 99.8% | — | — | |
| 71 | PPittsburgh Pirates | 10M | 76.5% | 41.4 | 34.6% | Baseball |
| 72 | AArizona Cardinals | 10M | 83.6% | 42.8 | 28.5% | American football |
| 73 | NNew York Mets | 10M | 78.5% | 34.0 | 35.8% | Baseball |
| 74 | LLSU Tigers football | 10M | 90.1% | 36.7 | 30.3% | American football |
| 75 | MMinnesota Twins | 10M | 80.2% | 40.0 | 44.4% | Baseball |
| 76 | NNew York Jets | 10M | 82.0% | 36.6 | 31.1% | American football |
| 77 | IIndiana Fever | 10M | 77.0% | 42.0 | 57.0% | Basketball |
| 78 | LLos Angeles Clippers | 9.9M | 56.6% | 27.9 | 41.9% | Basketball |
| 79 | MMaxPreps | 9.9M | 97.7% | 37.4 | 19.9% | |
| 80 | MMinnesota Wild | 9.9M | 80.2% | 36.9 | 43.6% | Ice hockey |
| 81 | SSacramento Kings | 9.8M | 56.7% | 30.1 | 42.0% | Basketball |
| 82 | TTennessee Volunteers football | 9.5M | 93.7% | 39.8 | 41.6% | American football |
| 83 | DDuke Blue Devils men's basketball | 9.3M | 85.6% | 39.0 | 35.7% | Basketball |
| 84 | JJacksonville Jaguars | 9.3M | 84.3% | 40.4 | 27.8% | American football |
| 85 | WWashington Wizards | 9.3M | 59.7% | 28.6 | 41.6% | Basketball |
| 86 | TToronto Blue Jays | 9.2M | 26.8% | 41.0 | 33.3% | Baseball |
| 87 | TTennessee Titans | 9M | 82.0% | 38.6 | 30.4% | American football |
| 88 | NNew Orleans Pelicans | 8.6M | 58.2% | 29.1 | 42.4% | Basketball |
| 89 | PPhiladelphia Phillies | 8.5M | 82.3% | 38.3 | 34.9% | Baseball |
| 90 | VVegas Golden Knights | 8.4M | 57.5% | 37.4 | 39.9% | Ice hockey |
| 91 | LLiverpool F.C. | 8.2M | 11.7% | 32.3 | 32.4% | Soccer |
| 92 | FFlorida State Seminoles football | 8M | 95.8% | 41.2 | 30.0% | American football |
| 93 | CChelsea F.C. | 8M | 10.2% | 32.8 | 35.1% | Soccer |
| 94 | CClemson Tigers football | 8M | 93.5% | 38.4 | 32.6% | American football |
| 95 | OOle Miss Rebels football | 7.8M | 95.4% | 37.7 | 43.4% | American football |
| 96 | SSan Francisco Giants | 7.8M | 70.5% | 38.0 | 36.4% | Baseball |
| 97 | TTexas A&M Aggies football | 7.7M | 89.3% | 36.0 | 40.8% | American football |
| 98 | IIndiana Pacers | 7.5M | 55.6% | 30.5 | 40.8% | Basketball |
| 99 | SSouth Carolina Gamecocks women's basketball | 7.5M | 99.9% | — | — | Basketball |
| 100 | PPickleball | 7.5M | 32.9% | 46.1 | 46.6% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular teams compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each team by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest team in United States?
Real Madrid Club de Fútbol currently leads with an estimated audience of 37M people in United States.